Increasing Social Media Traffic is just like a city planner knowing how to efficiently get traffic in and out of the city. If each roadway in the city is a different website visitor source, your Social Media traffic should be a pillar to your highway infrastructure.
Getting people to your website via social media can be a tricky task, especially if you have a limited budget and already spend your money on paid advertising. Paid Social Media help to boost your website traffic.
Social Media is the primary source of the traffic to your website. The more you present your social media, the more you can rely on steady social media traffic to your site.
How can you increase Social Media traffic?
You can increase your Social Media traffic by building relationships on each network. It will nurture these people through the purchasing process available to potential buyers and brand loyalists.
Every Social Media platform is different, but some thumb rules follow for all your social platforms to get an immediate hike in your social traffic. Like your content says everything about your brand, so post your blog regularly, case studies or infographics go beyond and above to make the social sharing aspect more extraordinary.
To get social media traffic here, we have given these six steps:
So these are some points that you have to focus on to increase your Social Media traffic. If you are looking for professional services, we are here to assist you. You can call us @ +91 9999 564 333 for more details about our services.
Make Your Content Easily Shareable
Every marketer or business owner knows the importance of mobile-friendly. We live in a mobile age, which means the content must be easy to read and simple to share. Use share buttons on mobile devices are critical to driving social media traffic. If you are from the marketing industry, we hope you know that the harder it is for your audience to share the content, the less likely they will.
Inspire Your Audience with Visuals
The first impression is the last. And also we always say that “don’t judge a book by its cover” but most of the time, visual helps us make the final decision. Research shows that social media posts with images create 650% more engagement than text posts.
Most people want to see the visual content before making a purchasing decision. When customers see your product video or demo, they are 85% more likely to make a buying decision right there than reading a text review.
Know when your audience is listening
The more consistent you are on your social media publishing, the higher chance you will see. Once you start to see a nail in social media traffic, you should not slow down or ignore your daily posting.
Publishing a post daily is very important for effective Social Media traffic building. Make sure you know how much to post on each platform and at what times. Here we have given some insights on how much to post:
- Post on Facebook 3-10 times a week
- Tweet at least five times a day
- Instagram around 1.5 times a day
- Post on LinkedIn 2-5 times a week
Continuously engage with the audience
Keep audience engagement is one of the essential aspects of social media management. According to data, brands send 23 messages for only one consumer response.
That means too much self-promotion and not enough engagement. Before you lift off talking to your audience, consider this:
- 1 in 3 people choose the competitors when they get ignored on social 34% of audience choose Social Media for customer care as their first preference
- An average of 957 messages in Q1 2016 require a response (up 18% from Q1 2015)
- Only 11% of customers receive replies from brands
Research your competitors
Find out how well your competitors are making their marketing strategy. The same concept should be in place for your social system.
Social media competitive analysis helps you dissect Social Media traffic. You can soonly locate key performance metrics and check out how they respond to competitors’ social posts.
First, try to get insights from your competitors. That gives you a better idea of what it takes to build an audience on social. You never have to copy your competitors directly, but the analysis can shape your strategy.
Try to figure out things such as:
- Most engaging social channels
- Successful post times and days
- How the viewer respond to their comments
- What kind of content should you publish (images, videos, quotes, etc.)
- You will completely surprise yourself with what a little bit of digging will tell you about your industry.
Also Read: How To Increase Your Social Media Followers?
