Have you ever wondered why your website speed is plodding? Here in this article, we will discuss the 9 reasons for slow website speed.
A large volume of unoptimized images is the most common reason for a website’s slow speed. High-resolution images consume more bandwidth while loading. Upload the large-sized images and then scaling them down can unnecessarily increase the size of your web page – causing the website to load slowly.
The image format is the essential factor to consider.
JPEG images are small in size in comparison to other image formats like GIFs or PNG. Quite naturally, the web page will load faster if you are using JPEG images instead of PNG/GIF.
Flash is a great tool to add interactivity to any website; it contributes to the slow page speed. Flash content is mainly in bulky size, and the bigger the file size is, the slower the pages will load.
Reduce the size of the Flash files or eliminate them would significantly improve the page’s loading speed. If you are ready to make your website faster, you have to look for HTML5 alternatives to replace the existing Flash content.
Caching is known as that improve the website performance by leaps and bounds. If you are not caching, you are missing out. It is a method that lets you store regularly used data subjects in the ‘cached memory.’
Any subsequent questions for the same content get accepted from the cached memory, speeding up the whole data retrieval method.
By implementing the browser/HTTP caching and server-side caching, you will experience an improvement in the website’s performance.
Compression lowers response time by reducing the data being transferred between your server and the visitors’ browser, which helps serve the requested content much faster.
If you are still to enable gZIP compression on the website, then it is the first thing you have to do without wasting your time.
Unclean coding also affects your website speed. When you make a website with inline stylings, excessive white spaces, empty new lines, and unnecessary comments can make the website stylesheet grow larger.
If you remove these unnecessary elements, you can compress the code, reduce the file size and improve the overall page load time. If you are tracking rankings, you will probably see a boost in the SEO performance of the website too. This process is known as minifying in technical terms. If you are not comfortable with the coding, you can use many online tools to minify and clean the stylesheet files. Also, you can use the helping hand of some IT services providers.
Your web hosting service provider makes a huge difference when it comes to website performance. Yes, your slower-than-average page load speed may not be your fault.
If you have tried correcting all the causes mentioned above, your website seems to be responding slowly. In that case, switching your hosting provider may solve your problem. Choose a hosting provider that offers performance optimization services bundled in the price of the hosting.
Display advertisements are great for monetizing high-traffic websites.
But that has not come at the cost of negotiated performance or user experience. Don’t let too many ads. It can be the reason why your website is slow!
The most apparent impact of overloading your website with advertisements is the addition of HTTP requests, which would need additional processing time.
Especially the rich media ads like interstitials, pop-unders, and auto-downloads may create hundreds of HTTP requests. That makes the website unresponsive.
So limit the number of display advertisements will ensure better performance for your website. However, there may be some creative options outside of determining ads. The team at gaming site Solitaire.
For example, experimented with loading ads based on a timed delay when users started playing their solitaire game. You will notice the improved page speed, and they were able to maintain ad revenue.
Also Read: How To Improve Your Page Speed?