Google My Business – a tool which is developed by Google released in June 2014, which helps you to control how your local business appears on Google products like Google Maps & Google Search. If you want people to find you on the digital platform, then add your business in GMB account. If you are running a business and serves customers at a particular location or within a designated service area, then Google My Business can help people to find you.
Here are steps on how to create an account on Google My Business page
First, go to the link “https://www.google.com/business/”
There you will see the “Manage now” option. Click it.
On the below page, you will see, at “type your business name”, you can check the business name you want to add to the listing is added already or not. If NOT, then click on the “Add your business to Google” option as highlighted.
On next page, you need to fill the form with your business details.
- Business Name
- Business Category
After that, you need to answer in “YES” or “NO” that you want customers to visit your location or not.
When you clicked “YES”, then add business location, including
- Country
- Street Address
- City
- Pin Code
- State
Then Click Next
After it, the new question you need to answer that “Is this your business? ” where various companies you will see that is google recommendation related to your company name if one of them is your company, then select and continue and if not, then click “none of above.”
And If you click “NO” on business location visibility, then the address page will not show. Instead of it, the page will appear where you will have to select areas where your business provides services.
So let us take that you want your location will be shown by the customer so, the next page you see will be of Map where you need to drag and zoom the Map and position the marker on the exact spot where your business is located.
Then answer, “Do you provide deliveries or home and office visits? “
If YES, then select the areas you serve the service, which will be optional and If NO, then contact details you need to add, i.e. Contact Phone Number, and if you have a website, then add otherwise, you can skip this.
Then, if you want updates and recommendations for your business on Google, then select YES or NO.
After filling in all the details, the last step is verification, where you will see options:
- Postcard by Mail
- Verify Later
When you choose “Postcard by Mail”, then the address you added, their Postcard will be sent by Google with Code for completion of the verification process.
The Postcard may take up to 12 days to arrive.
What’s next after verification in GMB?
Once you have officially verified your listing, it’s time to optimize your Google My Business!
Now you can add:
- Photos
- Videos
- Business Description
- Business Posts
- Business Services
- Business Products
- Google Reviews
Analyze the Business GMB, you can use its insight which gives you an idea about:
- How many people visit your website?
- How many people searched for driving directions?
- How many people called you?
- How many people viewed photos of your business?
Also Read: Do Website Structure Matters For SEO?
