Site structure plays a vital role in SEO strategy. The design of your website shows Google which pages of your site are most important. That means you can influence your site’s structure which content will rank highest in the search engines.
Also, it is a very actionable part of the SEO strategy; you can start improving your site structure today. In this post, we will discuss why site structure helps SEO, and we have given three tips on how to start improving it.
Site structure means how you organize your website’s content, image, button, and many other things. A website often consists of a variety of content. Site structure deals with how this content is linked, grouped, and presented to the visitor. If you structure the website well, it will benefit from this; users will find their way more quickly, and Google can index your URLs better. Taxonomies, like categories and tags, internal links, navigation, and breadcrumbs are the tools to structure your site.
Your site will get cluttered as you write more blog posts or add more product pages. It would help if you organized it neatly to ensure you, your visitor, AND Google will find what they are looking for.
If you don’t structure your stuff neatly, your stories, blog posts, your product pages will get lost. Your visitors will not find what they are looking for and what is essential for SEO: also, Google will get lost.
Why is site structure essential for Google – and users?
We have mentioned three reasons why site structure is essential for Google and, therefore, ranking in the search engines.
The way site is structured will give Google clues about where to find the most critical content. Your site’s structure defines whether a search engine can understand the site and what you are selling.
Google crawls websites by internal and external links, using a bot called Googlebot. By those links, Google determines the relationship between the many pages. The structure of the site is a guide to Google and, therefore, very crucial.
You will be competing with yourself for a high ranking in the search engines without a decent system. You probably have articles or blog posts on the site that are on the same topic. At Knit Infotech, for example, we write a lot about SEO and website design & development. We have multiple posts, each covering a different aspect. But Google would not know which of these is most important unless we ‘tell’ Google.
If you don’t tell Google which posts are most important, all posts will be competing for attention. You would be competing with your pages for a high ranking in Google. The solution is relatively simple: you let Google know which page you have to consider most important. You have to tell Google which story you want on top of the pile. To do this, you require an excellent internal linking structure.
So a proper site structure will help your site to rank high in Google. But don’t forget, site structure is essential for the User Experience (UX) too. Should reflect the design of your website in the navigation of your website. If this structure is clear, your audience can easily find your site. A good UX will increase the chances for people to convert: subscribe to the newsletter, buy the products, or return for another visit. And Google likes sites that perform well too.
What are the things you have to do to improve the site’s structure? What can avoid the site structure becoming an issue?
Here I have given three essential tips on how to improve your site structure quickly.
Lots of shops sell a different collection of products (shoes, clothes) every season. If you don’t want to sell the same product again, you have to remove the page. Therefore, you have some links to the page you want to remove. And you know, links to the page are valuable for any SEO. You want to ensure you benefit from these links, even though the page does not exist anymore. That is why you should redirect the URL.
You have to ensure that classes are about the same size. Imagine one pile become huge, while the others remain much smaller. Yes, we know that it is hard to find a specific level in that big pile, while it can be much easier to search through a small pile.
Categories become too significant when you write a lot about any specific thing and less about others. You need to divide that one category into two categories.
The Thumb rule for the size of sorts ensures that no category is more than twice the size of any other type. When one class is significantly larger than other ones, the site becomes unbalanced. You may have a hard time ranking with blog posts within a wide variety. The pile has become too much large to search through. You should evaluate and optimize your types: perhaps merge or split some of them.
It would help you if you linked to the actual content to show Google that these articles are the best and most complete. An excellent internal linking structure is essential for Google, but it is helpful to the users, too. You want visitors to read the best posts.
So if you are planning for SEO, start with improving your site structure. It is very crucial to remember that site structure is part of a more extensive, ongoing process. Your site will grow, and therefore, the system needs proper maintenance.
It is the core aspect of every SEO strategy. So let’s start it.
I hope you like this post. You can like, share and comment if this post is helpful for you.