Our SEO executive Sonali has researched it. In this article, we will discuss.
To know the meaning of it first, you should know what the purpose of the domain is? In easy terms, a domain is the name of a website.
Domain Authority is a metric that helps you determine your website’s ability to rank on SERP (The page appears when we type a query on a search engine).
The higher your DA score, the better your website will rank. Domain Authority ranges from 1 to 100.
- Average: Domain Authority between 40 and 50
- Good: Domain Authority between 50 and 60
- Excellent: Over 60
You can use MozBar, a free chrome extension, to measure your website domain authority. It gives you many features with authority metrics like Page Link Metrics & Page Social Metrics, which may help you know about your website.
As we know that with the help of the MozBar extension, we get to know about our website domain authority. But one new question comes to mind that “How Does Moz Calculate Domain Authority?”.
It uses some factors, some I have mentioned below:
- Search Engine Friendliness
- Social Signals
- Quality Content
- Linking Root Domains etc
A key to knowing why certain websites rank higher than others as higher DA performs well than the lower DA sites. In short, there is an inter-relation between the higher rankings of the website and the high DA score of the website. And with this, below I am explaining one more topic, which is related to DA.
Page Authority (PA)
Page authority checks the authority of your webpage. In easy terms, page authority predicts how well a webpage of your website will rank on SERP.
Let me tell you that page authority directly impacts your search engine ranking and overall DA. If you want to increase your website’s DA score, you should work on page authority too.
For this, you will have to fulfill all the parameters that increase the PA of a site.
Below I have mentioned some points which help in increasing page authority:
Fresh Content: It means you need to create content relevant to your brand, easy to read, and daily, you should post new content.
Earn External Backlinks
Use Images: It provides a lot of benefits in increasing page authority as images make content more readable, more shareable, and it improves SEO.
Increasing your DA is a long-term process, but there are many ways to increase your website’s domain authority.
- Choose a good domain name
- Optimize your ON Page Content
- Create Linkable Content
- Improve your internal linking structure
- Remove toxic links
- Make sure your website is mobile-friendly
- Become an authority within your niche
- Increase the loading speed of your webpages
Also Read: What Is Shopify?