You never know and did not listen very carefully because the door to door people are shouting it from the rooftops SEO site speed optimization is everything. Google representative or SEO expert always give us the idea of optimization for speed and it is one of the most important things you can do right now. Yes! They’re right, of course! Your website speed influences SEO in many ways. Here is a small overview of how your website speed and SEO go together smoothly.
Hey, guy, you have not a second chance for that first impression: Everything starts with speed You have to do a lot of effort to make sure that your site works well; it has great designing and includes fabulous targeted and relevant content. Still, these are not the first experience your potential visitor/client/consumer has with your site. They will have to load your site first before they can access that killer content and the design. If it takes tenor to load, you will face the drop-down of your site visitor. A to a faster competitor is just a single click away. Not investing in a fast site it seems like you don’t care about your customer reach. No reason for them to stay, right?
On mobile, you will face the same issue. According to research done by Google, the average mobile site open is fifteen seconds to load while people expect them to load in less than three seconds before they consider leaving altogether. Do you know?? Every second count, as conversions drop sharply with every second longer, your site takes to load. Here are some reasons to improve the loading speed of your site?
- Site speed is a ranking factor
- Fast sites are easier to crawl
- Fast loading sites have higher conversion rates
- It reduces bounce rates
- It improves general user experience (less stress)
Improve your site speed if you want to make your customers happy and happy search engines! And who doesn’t want that, right?
Site speed is a ranking factor
Google says time and time always that a fast site helps you to rank better. Google also launched the so-called ‘Speed Update’ making site speed a ranking factor for your mobile searches. Google stressed it would only affect the slowest sites and that fast sites getting faster won’t get a boost, but they are surely looking at site speed across the board. Only the slowest sites get hit now, but what about the future?
Loading times influence crawling
Modern sites are incredibly wieldy and untangling that mess can make a big difference already. Fix your site structure, clean up old and outdated posts and bring those redirects in order. Invest in a better hosting plan and turn those servers into finely tuned machines. On a big site, speed optimizations will impact more. This is not all about user experience and conversion rates it also affects crawling budget and crawl rate. If your servers are fast, Googlebot can come around more often and get more done.
Fast loading sites have lower bounce rates & higher conversion rates
So your goal should be making your site speedy. Be faster than your competitors. Having a site or an e-commerce platform that takes ages to load won’t do you any good. People hit that back button in a split second, never to return. Not good for your bounce rate! By offering a fast site you are not only working on improving your conversion rate, but you’re also building trust and brand loyalty. Think of all the times you’ve been cursing the screen because you had to wait for a page to load again been running in circles because the user experience was atrocious again. It happens so often don’t be that site.
Site speed improves user experience
You already know that people experience real stress when experiencing mobile delays because you also face the same issue. And that this stress level is comparable to watching a horror movie? Surely not you say? That’s what Research found a couple of years back. Improving your site speed across the board means making your costumers happy. They’ll enjoy using your site, buy more and come back more often. This, of course, means that Google will see your site as a great search result because you are delivering the goods when it comes to site quality. Eventually, you might get a nice ranking boost. It’s a win-win situation!
Optimizing your site is not just looking at pretty numbers
Optimizing your site for speed is not very simple getting a good score in all those site speed test tools. Don’t blind yourself on scores and metrics. Most tests emulate an unrealistic environment, but guess what: the real world matters even more. Every user is different. Every visitor uses a different type of internet connection, device and browser. Find out who your users are, how they access your site and what they do while they’re there. Combine classic tools like Google’s recently updated Page Speed Insights and others with analytical tools to get a broad overview of speed issues on your site. Use the recommendations to get started on improving your site speed, but do take these with a grain of salt; these recommendations are often hard to implement and not really realistic.
