For every website owner and the person who works on it, Google Analytics is a fantastic resource. Google Analytics is a goldmine for small entertainment sites to government organizations for useful information about visitor trends and behaviour.
Note: the ‘not provided’ is lifted for paid search results. It’s just the organic search results that are often hidden from view.
Why Is Data Hidden and ‘Not Provided’?
Google has changed the user’s data privacy from the, in October 2010.
As in you logged into a Google product (Gmail or any other Google account) for searching, their search is conducted over SSL. As such, the referral data relating to that search is hidden.
Referral data includes some useful information such as the keywords used to perform that search. But Google can still see your information, it will not give access to it to the website owners –and Analytics account holders.
And this is the reason because missing data leaves a gaping hole in our analytics reports, which make difficult for us to know to recognise specific keywords we rank for in organic search.
Luckily, some workarounds reveal the data behind these figures.
How to Unlock ‘Not Provided’ Results
Before we get into this guide, it’s a smart thought to confirm exactly what number of your natural pursuit keywords is recorded as ‘not provided’, and whether this is expanding. You’ll have to survey whether it merits putting time into disentangling these outcomes before you continue since none of these methods gives a solitary, idiot-proof arrangement.
Technique 1: You need to understand your audience Behavior via Landing Page Reports
The primary method to get around the ‘not provided’ result is to dig Google Analytics for other data that will uncover increasingly about those guests and what they were doing on your site.
In your Analytics account, head to Admin, at that point Profiles.
Snap the name of the profile you need to work with, and select the Filters tab.
Make another channel in your Analytics account:
The reason for this channel is to extricate the ‘not provided’ terms. To do this, remove the URL and revamp the two instead of the first ‘not provided’ content. Even though this doesn’t uncover the specific catchphrase, it can assist you with understanding where that traffic is going and whether you have to burrow further with different procedures. (The significant part – the revise – is featured in red in our screen capture.)
Note that this channel can’t be applied to authentic information; you’ll just observe it in real life for new visits.
Technique 2: Use Traffic Sources Data
Inside Google Analytics, there’s a second arrangement of measurements that can assist you with deciphering your most well-known watchwords. The Search Engine Optimization report is planned explicitly for this reason – explicitly the Queries report.
Information in this report is two days outdated, and most would agree that the measurements here are restricted in scope. In case you’re dealing with a bustling site, Traffic Sources basically won’t give you the detail you have to appropriately break down your questions and points of arrival; the quantity of results it can show is constrained, for instance.
Notwithstanding, for littler destinations, this report merits a search for an exceptionally essential diagram of what’s going on with natural pursuit on your site.
Technique 3: Examine AdWords Data
As referenced toward the start of this article, ‘not provided’ is just an issue for natural hunt inquiries. Paid hunt isn’t influenced. That implies you can go around the issues brought about by ‘not provided’ results by paying for Adwords and estimating the reaction rates to catchphrases utilizing PPC. These have appeared in Google Analytics as Matched Search Queries.
Note that, once more, this isn’t an altogether exact arrangement; the information appeared in Adwords is just identified with traffic that you’ve paid for – not the natural traffic. In any case, on the off chance that you have the money to spend on watchword look into, it’s another method to support your comprehension of client conduct and make your SEO investigate progressively important.
Technique 4: Use Webmaster Tools
Google’s Webmaster Tools dashboard is not even close as far-reaching as Google Analytics, yet in this circumstance, the measurements it accumulates adds some worth. In particular, you can see a fundamental outline of watchwords that lead guests to your site in the Traffic menu, under Search Queries.
Webmaster tools search questions
A decent treat that Google Webmaster Tools gives you: It will let you know the click through-pace of your catchphrases from Google Search. Now and then somewhat more cleaning up on your title labels and meta-portrayals can help increment the click through-pace of these watchwords.
At long last, Google Webmaster Tools likewise discloses to you a surmised measure of search impressions your watchwords are pulling in. If you realize that a specific catchphrase is pulling in countless impressions, it may be to your greatest advantage to invest somewhat more energy towards positioning for that watchword to get more traffic. One approach to do this is to just extend your substance identified with this catchphrase.
Conclusion
Google’s ‘not provided’ information is a dubious theme, and there’s no safeguard approach to get to the information. Nonetheless, in case you’re losing a lot of factual information to ‘not provided, it’s unquestionably worth contributing some an ideal opportunity to defeat the issue. Actualizing at least one workarounds may assist you with improving your comprehension of natural watchwords and show signs of improvement understanding into your missing insights.
