Do you want to maximize your rank on search engines? Do you wish the visitor finds your article in their search engine results? Your website On-page article should be considered in terms of SEO. On the other hand, if you have written your article according to the SEO it would not look likes posted for the crawlers. You must need to understand, Search engines payoff for useful content and not over-optimized content. In this article, you will learn step by step on how to optimize your content for Google and ensure that your information will be found by your targets.
If you work on SEO for a website, you know that Keywords are the foundation of your website ranking. So you must have already chosen them for your global content strategy. After this, you have to use or put those same keywords in your article to drive specific traffic to your website. Through the read of your article, you will see some of the keywords are already occurring naturally in the text. Then check out Are they the most relevant ones? Check their efficiency, use Google Trends. It will help you to know which topic or keyword users likely to search. Choose the best keyword according to your site and try to put them in the title. Do the same for article body content and add alternative keywords. However, don’t overdo it, Google will penalize stuffing behaviors.
The title is the first thing in your article which is read by Google and users. So it should be louder to your visitors what is the topic exactly and also be optimized to rank in the best way. Try to use a compelling headline. Your title should be appealing that will help you to increase the click rate. As we discussed above contain at least one primary keyword at the beginning and if it is possible, two or three. Choose the right keyword related to the subject of your article. If your keyword is not related to your article or blog, then Google will penalize your ranking and people will just go away from your site. Be careful, use a unique title tag for each page to avoid duplicate content.
A Meta description is a small text between 150 to 160 characters which shows below your title in the search engine results. It also impacts your site ranking. It can be used as an advantage, to sum up, your article in 160 characters and it should also contain a call to action. It gives strength to your title so be sure your description should be relevant. Finally, after all this process you can mention your brand to increase your brand awareness.
URL of your webpage should be optimized to provide search engines the best description of your page content. It should contain the appropriate keywords to help your users find your content more easily. As an example, if your article deals with WordPress, your article URL should look like this: https://www.knitinfotech.com/web-development/how-wordpress-empowers-your-companys-website/
H1 tag highlights your title, so you have to concentrate your effort on this one. The tags h2, h3, h4… give a Class to your subtitle by the order of its importance. These are useful or very important to rank your article, on the other hand, this is not the most significant point for SEO. If you use your keywords on these tags, you are also facilitating your visitor’s reading.
Your image also affects your SEO. Because Google wants to rank your blog image and as well as feature them in the Google Image results. If your image name is “picture4595.jpeg” Google will not rank it. So this is very important to use a proper title that describes your pictures. The more information Google will get about your website, the more user visit on your website. That’s why it is important to fill alt attributes with proper keywords.
Outbound links from authority websites can help you to boost your page rank. It will give you double advantages, first, it will provide a better search engine to the understanding of your niche and it increases your website quality and community. Also, it brings a specific targeted audience to your article, and then it will be helpful for you to get closer to influential bloggers. Finally, it means feeds your SEO with relevant links. Remember that all be careful of your outbound link strategy: avoid linking so many blog links in one blog without any clear relevance and prefer qualitative ones.
Using inbound links draw a path into your content and link articles within your website. The internal link will avoid your duplicate content and additionally, it creates value by sharing additional information. As an advantage, it will lower your bounce rate: because users are less likely to click away from your site if they will something unique on your page.
In today’s time, your social signal is gaining an important value in search engine algorithms. So insert a sharing button on your article can considerably increase your website social sharing and as a result, it will increase your presence on social media.
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