Getting traffic from Google means that you are working with all of Google’s features all of the time.
Now, Google results are not only plain links they are more than it. A featured snippet is the first thing that most people see when they search on Google.
Featured snippet answers all the questions people are searching and it is convenient, quick, and easy to read. Here you get all the information you don’t need to click other things to find the information that you’re looking for.
What is Google's Featured snippet?
If you don’t know, let us tell you when searching for information or answers to your questions on Google you’ve probably seen countless featured snippets.
Mostly we refer to the position that featured snippets give to content as “position zero.”
Because these featured snippets take up the most space on a search results page. Mostly at the very top of the page, too.
For example, you search “Digital Marketing Company.”
Google will address your question with a snippet containing data about your question most importantly of different links on the search results.
Usually, Google pulls those content that’s already ranking on page one, but you can also pull the content from lower-ranking SERPs.
See the picture for an example, how featured snippets look like:
If you rank on a featured snippet that will more helpful and effective to drive visitors to your site than ranking for #1.
It dominates the SERPs, it will give you tons of exposure, and keep your website far above the fold. Additionally, they will boost your company’s credibility faster than any other medium.
And the advantage is that don’t need to pay any extra advertising fees to rank for them. To rank on Featured snippet you don’t have to be number one in your industry, either.
Any company, regardless of its size or budget, can make a spot at position zero if they play their cards in the right way.
There is not any particular formula for earning a featured snippet. But if you earn a position zero spot, it might not last forever. Google will decide that another page is better suited to rank for it.
By producing quality content you can easily earn a featured snippet spot and format it in a way that Google will love.
You have to make your content “snappable” then it will be helpful for Google to recognize your link. If you have already got some links with high rankings, you’re in luck.
According to research, 99.58% of featured snippet pages already rank in the top 10 SERPs in Google for a particular search query.
That’s beneficial for you, you have got a good chance of earning featured snippets for search queries that you’ve already achieved high ranking spots with.
Another research said that 70% of snippets come from sites that aren’t in the top-ranking organic position.
So, all good for you if you aren’t ranking high, you can also get rank on Featured snippet.
A study found that search queries with these words give a better chance of getting featured:
- Recipe
- Best
- Vs.
- Make
Types of featured snippets
Let’s talk about the different types of featured snippets.
Majorly three types of featured snippets are:
- Paragraph
- List
- Table
If we talk about paragraph style featured snippets, Google gives an answer to the searcher in the text rather than a list. There may be an image with the text, looks like:
List style featured snippets’ answers are in the list format. See:
Table snippets provide answers that are the same as their names table form. Have a look:
It is reported that the “paragraph” type featured snippet is the most popular.
How to rank on Google’s Featured Snippet?
If you are trying to keep up your website with Google can be exhausting. The featured snippet also plays a vital role and isn’t going anywhere. It is on the rise. It means that a page with featured snippets is dominating search queries. That is the first thing that comes up in most SERPs and more than just plain links it is most liked by the users also.
Earning a featured snippet of your website means that you rank for position zero, which is the highest-ranking spot possible without advertising.
If you ask, How to boost your business conversions, drives visitors to your website, and beat your competition easily? Rank on Google’s featured snippets is the answer.
Now, you understand exactly what featured snippets are, you cannot make any excuse not to try and rank for them.
Start from finding which featured snippets are used by your competitors for rank on a tool like SEMrush. Also, you can use Google to find other featured snippet opportunities.
To identify the tone of potential content idea use other answers ideas, and make sure to answer as many related questions as possible in one article.
Your every question should not be more than 50 words. And also use headers to break up steps and lists, too.
In your website Q&A area use ‘how-to’ to give content that you optimize for featured snippets a place to live.
Also, add on lots of high-quality images and videos where you can. Use voice transcripts for your videos that will make it easy for Google to recognize the text and to consider your videos for snippets, too.
Also Read: Top 7 Ways To Make Your Online Presence
