We cannot deny that responsive web design has gained popularity and importance on our websites since Google announced that mobile-friendly. Responsive websites would allow you to boost their engine rank in 2015.
There are lots of responsive Web Design benefits. It can directly impact your website SEO, conversion rates, user experience, and many other aspects of your business that contribute to your growth. In this article, we will discuss the 10 most important benefits of responsive web design.
A responsive website increases better user experience. Majorly it indicates the quality of user experience is the time they spend on your site. If they face navigating or use problems because they force to pinch and zoom always, they would not stay on your website and go for another link.
If your website scales and response in every screen size, as a result, you will see the user experience will be better, and they will spend more time on your site.
Your user experience and site usability can lead to word-of-mouth referrals and new customers for your business or services.
Statistics show that nearly 52% of all global web traffic originates via mobile devices. That is more than half of all Internet traffic that shows that you cannot leave a responsive web design. Start with investigating how many visitors come from mobile devices and how much they spend site? Then, implement your responsive design and compare the two numbers. Once the website adapts to the viewport width, you will notice that it will increase mobile visits and longer stay on-site.
Always keep in mind with two versions of your website is the fact that you are essentially creating duplicate content. Nowadays, search engines are getting smarter; you need to understand which website version is more important. If you are using a mobile version of your site, your content will remain the same, even if you use the different URLs.
That may cause both versions of your website to have a lower search engine rank because search engines would not know which content is relevant. Suppose you want to rank well both versions of your site. In that case, you have to create two different SEO strategies and campaigns. You have to invest significantly more money in producing original and unique content for both versions of your site.
Having two different SEO strategies need too much time and money. Most website owners resort to using a recognized tag on their mobile website that points to the desktop version. As a result, most separate mobile websites are not ranked in search engines at all. With a responsive website, you can avoid all the headaches. If you have any doubts about the responsive web design importance, this should help alleviate them.
If you install two different versions of your website, you have to keep track of two website analytics sets. It will be helpful for you to know where your visitors are coming from and how they interact with your content. So track your multiple signups and thank you pages, conversion points, funnels, and so on.
On the other hand, if your website stats are greatly simplified, you stay on top of a single set of data. You can still check out the insight on which devices and browsers your visitors are using. Where they drop off, and how much time they spend on your site. But you would not need to read data from multiple reports to get an accurate result.
Responsive websites load faster on all devices, but especially on smartphones and tablets. All Thanks go to responsive images and fluid grids. It takes significantly less time for a page to load that directly impacts the duration of your user’s visit. According to research, 53% of mobile users will abandon a site if it takes more than three seconds to load. The same study shows that the websites that load faster the users spend more time improving the conversion rate of the site. That says the volumes about responsive web design importance.
Bounce rate means the percentage of visitors to a particular site who navigate away from the site after seeing a single page only. As we wrote above, a responsive website means visitors will stay on your site longer to reduce the bounce rate. A responsive website will more incline the visitors to click through and read other pages on your site and explore everything you have to offer.
Suppose the users spend more time on your site. That improves the user experience and leads the trust to better conversion rates, whether conversion means signing up for your newsletter, making a purchase, or booking a call. Think for a moment that average Smartphone conversion rates are up by 64% compared to desktop. You will see why a responsive website is essential.
The most crucial advantage of responsive website design is that it improves the search engine rank. Google considers that your website’s responsiveness determines the position of your website in the search engine results page. If the website is not responsive, the search engine demon will lower the search results page. In contrast, it will show up higher if it passes the mobile-friendly test.
Responsive web design increases the social shares of your content. Responsive content paired with responsive social media buttons that make it easier to share links to your site’s pages even on smaller screens. It will help you to increase your credibility and expose you to a new audience. It increases the more traffic and more conversions. Additionally, social signals can also indirectly impact your search engine because search engines will notice increased engagement and search demand.
Finally, we can say that a responsive website can help you to build backlinks. It plays a vital role in SEO strategy because they show search engines that other websites consider your site a reputable source of information. If your site is not responsive, other websites will be less inclined to link to you. After all, linking to a website that doesn’t provide a good user experience makes them look bad.
Also Read: 3 Types Of Web Development