Content marketing with a named editor and a real plan
Research, editorial calendar, writing, distribution and reporting, one team, one editor
Good content answers the questions your buyers have months before they are ready to ring you, then carries on answering them for years. We find out what those questions are, put them in a calendar, write them with an editor who has learnt your business, publish them properly, and report what each piece did for rankings and enquiries.
Content marketing that earns its place in search
The rule is not complicated. Publish the most useful answer to a question your buyers actually ask, on a page that loads quickly and links to the service that solves the problem. Do it consistently and three things happen: the traffic compounds, the sales calls get shorter because half the objections were handled in advance, and your site becomes a page that AI assistants quote.
We do not use a freelancer pool. Each client gets a named editor who learns the products, the pricing and the way you talk about the work, and who is on the monthly call to defend their own drafts. Briefs come from two places: what people type into Google, and what your team finds themselves explaining every week on the phone. The second source is usually the better one and is almost always ignored.
What we produce
Articles and guides, service and landing pages, product copy, case studies, email sequences, video scripts and the short social cuts of all of it. Everything ships with metadata, internal links and structured data already in place, and is read against the original brief before it reaches you. Our own content strategy guide shows the format we work to.
Where AI fits, and where it does not
Research, outlines, clustering a thousand queries into twenty topics: useful, and we run that as content operations where the volume justifies it. Final drafts: no. Readers can tell, Google's helpful content systems can tell, and the version that comes back from a prompt has no opinion in it. What you publish under your name is written and edited by a person who knows what you sell.
What content marketing includes
Content strategy
Audience, the questions they ask, topic clusters and the money page each cluster is meant to support, written up as a plan you sign off.
Keyword & question research
Search data, forum threads and your own sales calls, sorted by intent and matched to the page that ought to answer each one.
Writing & editing
Articles, guides, landing pages, product copy and case studies from a named editor who is on your monthly call.
Design & video
Diagrams, comparison tables and short video, because some answers are far quicker to show than to describe.
Distribution
Email, social and light outreach, so a piece reaches readers in its first week rather than waiting to be discovered.
Measurement
Rankings, traffic, scroll depth and assisted enquiries per piece, with the underperformers flagged for a rewrite.
How the programme runs
Researchweeks 1–2
Search data, questions from your sales calls and the gaps in competitors' coverage, turned into topic clusters.
Calendarweek 2
A quarter of briefs at a time, each naming the question, the page it supports and the format it should take.
Write & reviewongoing
Drafts from your editor, checked against the brief by a second pair of eyes, then sent to you for approval.
Publish & distributeongoing
Formatted, internally linked, marked up, and pushed out through email and the social channels that suit the piece.
Report & refreshmonthly
Performance per piece each month, and a standing slot for updating older articles that have started to slide.
Tools we use
Content marketing work we can show you
From $700/month
Four articles a month with research and distribution from $700/month; larger programmes priced per calendar.
Content marketing, answered
What is content marketing and how does it help?
Publishing material that is useful whether or not somebody buys: guides, comparisons, case studies, answers to the awkward questions. It works because the effect compounds. A well-researched article keeps bringing in readers for years, while an ad stops the moment the budget does.
What types of content should we create?
Whatever answers your buyers in the format they want it. Guides and articles while they are researching, comparison pages when they are choosing, case studies when they need reassurance, and short video for the parts that are easier to show. The research decides the mix, not a template.
How often should we publish?
Consistently beats heavily. Two to four properly researched pieces a month will outperform ten in January and nothing until June, because the pattern is what builds authority. We set a cadence you can sustain and hold you to it.
How much does content marketing cost?
From $700 a month for four articles including research, editing and distribution. Larger programmes are priced against the calendar rather than per word, because the research and the internal linking are where most of the value sits.
Do you write the content or just plan it?
Both, usually. A named editor writes and edits, you approve. If you already have writers in-house, we can supply the research, the briefs and the editing pass instead, which is often the better deal for a team that knows its subject.
How long before content marketing works?
A piece answering a low-competition question can rank within a few weeks. The programme as a whole starts showing in month three to six and keeps improving after that. Anyone quoting faster is either lucky or picking phrases nobody searches for.
Answer the questions your buyers already ask.
Send us the site and your three best-selling services. Back comes the twenty questions worth writing about first, in order.