Content marketing services
Research, writing, design and distribution
Plan content around the questions buyers ask and the decisions they need to make. We research topics, write and edit useful material, prepare supporting design or video and review how the content is used.
Starting from USD 500/monthFinal scope and price agreed before work starts.
Start with questions your buyers bring to a conversation
Good content helps someone make a decision. We plan articles, service pages and supporting material around the questions your customers ask, the details they need to compare options and the work your business can actually deliver. Your product information, sales conversations and available search data shape the brief.
Before commissioning a batch of articles, review the pages you already have. A useful service page with a clear explanation, relevant examples and a working enquiry form may deserve attention before another broad introductory post. Our growth, content and social services explain how editorial work fits alongside other channels.
Agree the brief and review process
Each brief identifies the reader, question, source material, intended next step and person responsible for approval. We can scope articles, landing pages, product copy, case studies, email sequences and video scripts. The proposal states which formats, revisions and publishing tasks are included.
Client experience and results need evidence. A case study should identify the work completed, its period and the source of any outcome. We do not invent customer quotations, measurements or first-hand experience to make a draft sound authoritative. Our content strategy guide covers how to organise the work.
Connect publishing to the website
Content needs an appropriate title, description, internal links and a clear place in the site. We review these with the SEO work, rather than publishing disconnected posts. If the publishing workflow itself is slow, CMS development may be a separate requirement.
Use AI with a clear review boundary
Research assistance, outlines and draft organisation can be part of content operations. Factual checks, source review, brand decisions and publication approval still need an accountable person. AI involvement alone does not determine whether a page is useful or will rank. Neither search traffic nor an AI citation can be promised from a publishing schedule.
Reports separate published work, search impressions and visits, recorded enquiries and leads accepted by your sales team. Send your current site, audience, priority services and existing material so we can discuss a realistic first scope.
What content marketing includes
Content strategy
Audience, the questions they ask, topic clusters and the money page each cluster is meant to support, written up as a plan you sign off.
Keyword & question research
Search data, forum threads and your own sales calls, sorted by intent and matched to the page that ought to answer each one.
Writing & editing
Articles, guides, landing pages, product copy and case studies from a named editor who is on your monthly call.
Design & video
Diagrams, comparison tables and short video, because some answers are far quicker to show than to describe.
Distribution
Email, social and light outreach, so a piece reaches readers in its first week rather than waiting to be discovered.
Measurement
Rankings, traffic, scroll depth and assisted enquiries per piece, with the underperformers flagged for a rewrite.
How the programme runs
Researchweeks 1–2
Search data, questions from your sales calls and the gaps in competitors' coverage, turned into topic clusters.
Calendarweek 2
A quarter of briefs at a time, each naming the question, the page it supports and the format it should take.
Write & reviewongoing
Drafts from your editor, checked against the brief by a second pair of eyes, then sent to you for approval.
Publish & distributeongoing
Formatted, internally linked, marked up, and pushed out through email and the social channels that suit the piece.
Report & refreshmonthly
Performance per piece each month, and a standing slot for updating older articles that have started to slide.
Tools we use
Starting from USD 500/month
Four articles per month with agreed topics, research, editing and distribution. Specialist research, extensive interviews and larger calendars are scoped separately.
Content marketing, answered
What is content marketing and how does it help?
Publishing material that is useful whether or not somebody buys: guides, comparisons, case studies, answers to the awkward questions. It works because the effect compounds. A well-researched article keeps bringing in readers for years, while an ad stops the moment the budget does.
What types of content should we create?
Whatever answers your buyers in the format they want it. Guides and articles while they are researching, comparison pages when they are choosing, case studies when they need reassurance, and short video for the parts that are easier to show. The research decides the mix, not a template.
How often should we publish?
Consistently beats heavily. Two to four properly researched pieces a month will outperform ten in January and nothing until June, because the pattern is what builds authority. We set a cadence you can sustain and hold you to it.
How much does content marketing cost?
Starting from USD 500/month. Four articles per month with agreed topics, research, editing and distribution. Specialist research, extensive interviews and larger calendars are scoped separately. The proposal confirms the work, fees and responsibilities before you commit.
Do you write the content or just plan it?
Both, usually. A named editor writes and edits, you approve. If you already have writers in-house, we can supply the research, the briefs and the editing pass instead, which is often the better deal for a team that knows its subject.
How long before content marketing works?
A piece answering a low-competition question can rank within a few weeks. The programme as a whole starts showing in month three to six and keeps improving after that. Anyone quoting faster is either lucky or picking phrases nobody searches for.
What are your customers asking?
Share the website, priority services and questions that recur in sales conversations. We can agree the first briefs, source material and review responsibilities.