Video marketing that gets watched, found and acted on
Strategy, production, YouTube SEO and distribution for business video
People research services on video now, and YouTube is the second-biggest search engine in the world. We plan videos around the questions your buyers ask, produce them without a film-crew budget, write the metadata that makes them findable, and cut the short versions for wherever your audience scrolls.
You do not need a studio
What you need is a decision about what to say, a way of producing it that survives a busy month, and the metadata work that makes it findable afterwards. Most business video fails on the third of those. Somebody films something good, uploads it with the filename as the title, and it is never seen again.
We build the calendar from search data and the questions your sales team answers on repeat, then produce long-form explainers for YouTube alongside vertical cuts for Shorts, Reels and LinkedIn. Titles, descriptions, chapters, thumbnails and end screens are treated as part of the production rather than an afterthought, because on YouTube the thumbnail decides whether the video gets a chance at all.
Everything is reported on watch time, retention and subscribers, plus the enquiries video assisted through tracked links. Long-form pieces are embedded on the relevant service pages with VideoObject schema, which is where they help SEO as well. Our video for engagement and sales guide covers the formats that work hardest.
What video marketing includes
Video strategy
Topics pulled from search volume and from what your team explains on the phone every week, mapped to formats and a calendar you can hold.
Production
Scripting, a filming setup you can repeat, or remote recording, then editing, graphics and burned-in captions.
YouTube SEO
Titles written for the search and the click, descriptions with real detail, chapters, and thumbnails tested against each other.
Short-form distribution
Vertical cuts for Shorts, Reels, TikTok and LinkedIn, reframed rather than cropped, with the hook moved to the front.
Video on your site
Embedded on the page it supports, lazy-loaded so it does not cost you Core Web Vitals, with VideoObject schema.
Analytics
Watch time, the retention curve and where people leave it, subscribers, and the enquiries video assisted.
The production rhythm
Planweek 1–2
Questions gathered, formats chosen per channel, and a quarter of topics agreed so nothing is decided the week before filming.
Producemonthly
Recording in batches, usually a half day for a month of material, then editing to a house template.
Optimiseper video
Metadata, chapters and two thumbnail options per video, with the losing thumbnail swapped in later to test.
Distributeper video
Short cuts across the social channels, embeds added to the relevant site pages, and a link in the next newsletter.
Reportmonthly
Retention curves, subscribers and assisted enquiries, with a note on which topic to make more of.
From $700/month
From $700/month for two long-form videos plus short cuts; production days quoted separately.
Video, answered
Why does video matter for a business?
Because it is how buyers research now, and because a clear explainer answers the same question for a thousand people without anyone taking a call. It also builds trust faster than text, since people can see who they would be dealing with.
What videos should we make first?
The three questions your team is tired of answering, followed by a demonstration of the thing that is hard to describe, followed by a customer story. Search research fills the list out after that, but those first three are almost always the same across businesses.
How long should a marketing video be?
Long enough to answer properly and no longer. Three to eight minutes suits an explainer, under a minute for a short-form cut. Retention curves matter more than duration; a nine-minute video people watch through beats a padded three-minute one.
Do we need expensive equipment?
No. A recent phone, a lapel or shotgun microphone and a window are enough for most business video. Sound is what people notice when it is bad, so the microphone matters more than the camera. We will spec a setup under a few hundred dollars.
How do you measure video marketing?
Watch time and the retention curve first, because they decide how much the platform shows the video to anyone else. Then subscribers, traffic to the site from video, and enquiries attributed through tracked links in descriptions and end screens.
How much does video marketing cost?
From $700 a month for two long-form videos plus the short cuts, including scripting, editing and optimisation. Full production days with a crew on site are quoted separately, and most clients find they only need those occasionally.
Say it once, on camera, properly.
Send us the three questions customers always ask. We will script the first video and show you the shot list.