Video marketing services
Planning, production, publishing and distribution
Make videos that answer your buyers' real questions. We plan the format and script, produce and edit the material, prepare search-friendly titles and descriptions, and adapt clips for your website and social channels.
Starting from USD 399/monthFinal scope and price agreed before work starts.
Start with a question worth answering on video
Choose a buyer question, product demonstration or process that benefits from being shown. Agree the intended audience, format, destination and action before scripting. Some work needs a filmed interview; other work may need screen capture, animation or supplied footage.
The production scope identifies scripts, filming responsibilities, edits, captions, thumbnails, revisions and rights to the material. A long video and several short clips are different deliverables, even when they come from the same recording.
Plan how the video will be used
Titles, descriptions, chapters and the surrounding website content should explain what the viewer will learn. A relevant service page can provide the next step. Video markup is used only where the published page and video meet the applicable requirements; it is not a promise of search visibility. The wider SEO work can review that context.
Measure the intended job
View counts, watch time, retention and clicks describe different behaviour. Record the source and date range for each measure, then connect any enquiry claim to evidence the business can check. A video view alone is not a qualified lead.
Our video planning guide compares useful formats. Send an existing example, the question you want to answer and the material available so production and distribution can be scoped together.
Related reading: SEO, video for engagement and sales guide.
What video marketing includes
Video strategy
Topics pulled from search volume and from what your team explains on the phone every week, mapped to formats and a calendar you can hold.
Production
Scripting, a filming setup you can repeat, or remote recording, then editing, graphics and burned-in captions.
YouTube SEO
Titles written for the search and the click, descriptions with real detail, chapters, and thumbnails tested against each other.
Short-form distribution
Vertical cuts for Shorts, Reels, TikTok and LinkedIn, reframed rather than cropped, with the hook moved to the front.
Video on your site
Embedded on the page it supports, lazy-loaded so it does not cost you Core Web Vitals, with VideoObject schema.
Analytics
Watch time, the retention curve and where people leave it, subscribers, and the enquiries video assisted.
From the brief to the finished video
Planweek 1–2
Questions gathered, formats chosen per channel, and a quarter of topics agreed so nothing is decided the week before filming.
Producemonthly
Recording in batches, usually a half day for a month of material, then editing to a house template.
Optimiseper video
Metadata, chapters and two thumbnail options per video, with the losing thumbnail swapped in later to test.
Distributeper video
Short cuts across the social channels, embeds added to the relevant site pages, and a link in the next newsletter.
Reportmonthly
Retention curves, subscribers and assisted enquiries, with a note on which topic to make more of.
Starting from USD 399/month
An agreed editing allowance using usable supplied footage. Number of cuts, runtime and revisions are confirmed in the proposal. Filming, actors, stock licences and complex animation are separate.
Video, answered
Why does video matter for a business?
Because it is how buyers research now, and because a clear explainer answers the same question for a thousand people without anyone taking a call. It also builds trust faster than text, since people can see who they would be dealing with.
What videos should we make first?
The three questions your team is tired of answering, followed by a demonstration of the thing that is hard to describe, followed by a customer story. Search research fills the list out after that, but those first three are almost always the same across businesses.
How long should a marketing video be?
Long enough to answer properly and no longer. Three to eight minutes suits an explainer, under a minute for a short-form cut. Retention curves matter more than duration; a nine-minute video people watch through beats a padded three-minute one.
Do we need expensive equipment?
You may be able to use an existing phone or camera, with suitable sound and lighting. Share a sample and the intended format so we can assess what is usable. Equipment purchases, filming and editing are separate decisions; agree any additional costs before ordering a setup.
How do you measure video marketing?
Watch time and the retention curve first, because they decide how much the platform shows the video to anyone else. Then subscribers, traffic to the site from video, and enquiries attributed through tracked links in descriptions and end screens.
How much does video marketing cost?
Starting from USD 399/month. An agreed editing allowance using usable supplied footage. Number of cuts, runtime and revisions are confirmed in the proposal. Filming, actors, stock licences and complex animation are separate. The proposal confirms the work, fees and responsibilities before you commit.
What would you like your next video to say?
Share the buyer question, intended channel and footage or people available. We can agree the script, production, review and distribution scope.