AI search optimisation
Technical access, useful answers and citation monitoring
Review how your website can support AI-assisted search. We examine crawl access, entity information, answer-focused content and citations, then track a defined set of prompts and sources as the work changes.
Starting from USD 799/auditFinal scope and price agreed before work starts.Audit from USD 799. Ongoing programme from USD 999/month, including the agreed SEO work.
Generative engine optimisation, without the hype
There is a lot of consultancy being sold on the premise that AI search is a new discipline requiring new tools. It mostly is not. Google has been explicit that AI Overviews draw on the same systems as ordinary results, and the pages that get cited are the ones that were already clear, factual and well structured.
What is genuinely different is smaller and more practical. Answers that appear early on the page instead of after four paragraphs of preamble. Facts about your business, name, address, prices, coverage, that match wherever an engine finds them. Definitions and comparisons written as standalone sentences. Schema that makes the entity unambiguous.
How we run it
The published paid options are an audit from $799 and a monthly programme from $999 including SEO. The proposal confirms deliverables, any overlap with an existing SEO engagement and the fee before work starts. We agree a set of prompts your buyers would actually type, check them weekly across the engines, restructure the pages that ought to be cited, fix the entity and schema gaps, and pursue mentions on the sources these engines lean on.
The report shows which prompts now name you, where you appear in the answer, and what AI referrals are doing in analytics. It also shows the ones where a competitor is being cited instead, and our reading of why. Where the gap is coverage rather than structure, it goes to the content programme.
What nobody can promise
Citations. The engines change weekly and nobody controls what they quote. What we can do is make you the clearest and best-evidenced answer available, and report honestly on how often that works.
Google’s guidance for generative AI search recommends useful, reliable content and normal search fundamentals. It specifies no ideal answer length or special AI schema. Keep buyer FAQs useful without promising a rich result or citation.
What GEO work includes
Prompt & citation monitoring
A tracked set of the questions your buyers would type, checked weekly across AI Overviews, ChatGPT, Perplexity and Gemini.
Answer-ready content
Pages that answer the buyer’s question clearly, with relevant definitions, evidence and useful comparisons. Answer length follows the subject and audience; there is no fixed word-count formula for AI inclusion.
Entity & schema
Business facts and appropriate structured data that match visible content and actual operations. FAQs answer buyers’ questions; markup does not guarantee AI citations or a search enhancement.
Technical access
A deliberate decision about which AI crawlers may read the site, fast server responses, and content present in the HTML rather than assembled later.
Digital PR for citations
Mentions and data on the sites these engines already lean on, which is a slower route and the one that holds.
Reporting
Share of voice across the tracked prompts, citations won and lost, and AI referral traffic separated out in analytics.
Setting up prompt tracking and the fixes
Prompt setweek 1
Thirty to fifty questions your buyers would genuinely ask, agreed with your sales team rather than pulled from a keyword tool.
Baselineweeks 1–2
Every prompt run across the engines and recorded: who is cited, what is quoted, and which of your pages they ignore.
Fix the pagesweeks 2–6
Answer blocks, structure, schema and internal links on the pages that should be winning those citations.
Entity clean-upweeks 3–8
Business facts made consistent across your site, profiles and the directories these engines read, which is dull work that moves the needle.
Weekly checksongoing
The prompt set re-run weekly, with a monthly note on what changed and what we think caused it.
Starting from USD 799/audit
A scoped search and AI-visibility audit starts at USD 799. The monthly programme starts at USD 999/month and includes its agreed SEO work. The same SEO work is not billed again. Rankings, AI citations and inclusion are not guaranteed.
GEO, answered
What is GEO or AI search optimisation?
The work of becoming one of the sources that AI answer engines cite when somebody asks a question in your field. It rests on the same foundations as SEO, with extra attention to answer structure, factual consistency and making your entity unambiguous. Our practical GEO guide explains the content, linking and publishing checks.
Is GEO separate from SEO?
No, and be wary of anyone selling it as a separate retainer. Google has said AI Overviews use the same underlying systems as search. We deliver it inside an SEO programme, with the prompt monitoring and content restructuring added on top.
How do you measure AI search visibility?
A fixed prompt set checked weekly across the engines, recording whether you are cited and where in the answer you appear, plus AI referral traffic isolated in analytics. Both matter: citations without clicks still shape what a buyer believes before they arrive.
How long does it take to get cited?
Structural changes to a page that already ranks can be picked up within weeks. Broader citation share builds over months, because it follows authority, and authority does not accelerate just because the interface changed.
Which AI engines do you track?
Google AI Overviews and AI Mode, ChatGPT search, Perplexity, Gemini and Bing Copilot. The set is reviewed each quarter, since which engines your buyers actually use changes faster than anyone's methodology does.
Can you guarantee AI citations?
No. Nobody can, and the engines rewrite their behaviour constantly. What we commit to is making your pages the clearest and best-evidenced answer available, monitoring the result weekly, and telling you plainly when it is not working.
What is the starting price for geo?
A scoped search and AI-visibility audit starts at USD 799. The monthly programme starts at USD 999/month and includes its agreed SEO work. The same SEO work is not billed again. Rankings, AI citations and inclusion are not guaranteed.
Is GEO separate from SEO?
Our monthly programme includes the SEO and content work agreed for that scope. We review crawlability, clear service information, supporting evidence and relevant buyer questions together. We do not charge a second SEO fee for the same work or promise an AI citation.
Be the answer the machine quotes.
Send us five questions your buyers ask. We will run them through the engines and show you who is being cited instead of you.