AI search optimisation: get cited by Google AI Overviews, ChatGPT and Perplexity
Be the source AI answers cite, bundled with SEO, because Google says it is still SEO
AI Overviews, AI Mode, ChatGPT search and Perplexity all answer by citing a handful of sources. Whether you are one of them comes down to the same fundamentals as ordinary search, plus a few specifics: short answer blocks near the top of a page, facts about your business that agree wherever they appear, and content written so a machine can lift a sentence without mangling it.
Generative engine optimisation, without the hype
There is a lot of consultancy being sold on the premise that AI search is a new discipline requiring new tools. It mostly is not. Google has been explicit that AI Overviews draw on the same systems as ordinary results, and the pages that get cited are the ones that were already clear, factual and well structured.
What is genuinely different is smaller and more practical. Answers that appear early on the page instead of after four paragraphs of preamble. Facts about your business, name, address, prices, coverage, that match wherever an engine finds them. Definitions and comparisons written as standalone sentences. Schema that makes the entity unambiguous.
How we run it
As part of SEO, not as a separate product with its own invoice. We agree a set of prompts your buyers would actually type, check them weekly across the engines, restructure the pages that ought to be cited, fix the entity and schema gaps, and pursue mentions on the sources these engines lean on.
The report shows which prompts now name you, where you appear in the answer, and what AI referrals are doing in analytics. It also shows the ones where a competitor is being cited instead, and our reading of why. Where the gap is coverage rather than structure, it goes to the content programme.
What nobody can promise
Citations. The engines change weekly and nobody controls what they quote. What we can do is make you the clearest and best-evidenced answer available, and report honestly on how often that works.
What GEO work includes
Prompt & citation monitoring
A tracked set of the questions your buyers would type, checked weekly across AI Overviews, ChatGPT, Perplexity and Gemini.
Answer-ready content
Pages restructured so the direct answer appears in the first fifty words, with definitions and figures that can be quoted whole.
Entity & schema
Organization, Service, FAQ and Product schema, plus the tedious job of making your facts agree across every profile and directory.
Technical access
A deliberate decision about which AI crawlers may read the site, fast server responses, and content present in the HTML rather than assembled later.
Digital PR for citations
Mentions and data on the sites these engines already lean on, which is a slower route and the one that holds.
Reporting
Share of voice across the tracked prompts, citations won and lost, and AI referral traffic separated out in analytics.
Setting up prompt tracking and the fixes
Prompt setweek 1
Thirty to fifty questions your buyers would genuinely ask, agreed with your sales team rather than pulled from a keyword tool.
Baselineweeks 1–2
Every prompt run across the engines and recorded: who is cited, what is quoted, and which of your pages they ignore.
Fix the pagesweeks 2–6
Answer blocks, structure, schema and internal links on the pages that should be winning those citations.
Entity clean-upweeks 3–8
Business facts made consistent across your site, profiles and the directories these engines read, which is dull work that moves the needle.
Weekly checksongoing
The prompt set re-run weekly, with a monthly note on what changed and what we think caused it.
From $1,500/project
Audit from $1,500; monthly programmes from $2,000 including SEO.
GEO, answered
What is GEO or AI search optimisation?
The work of becoming one of the sources that AI answer engines cite when somebody asks a question in your field. It rests on the same foundations as SEO, with extra attention to answer structure, factual consistency and making your entity unambiguous.
Is GEO separate from SEO?
No, and be wary of anyone selling it as a separate retainer. Google has said AI Overviews use the same underlying systems as search. We deliver it inside an SEO programme, with the prompt monitoring and content restructuring added on top.
How do you measure AI search visibility?
A fixed prompt set checked weekly across the engines, recording whether you are cited and where in the answer you appear, plus AI referral traffic isolated in analytics. Both matter: citations without clicks still shape what a buyer believes before they arrive.
How long does it take to get cited?
Structural changes to a page that already ranks can be picked up within weeks. Broader citation share builds over months, because it follows authority, and authority does not accelerate just because the interface changed.
Which AI engines do you track?
Google AI Overviews and AI Mode, ChatGPT search, Perplexity, Gemini and Bing Copilot. The set is reviewed each quarter, since which engines your buyers actually use changes faster than anyone's methodology does.
Can you guarantee AI citations?
No. Nobody can, and the engines rewrite their behaviour constantly. What we commit to is making your pages the clearest and best-evidenced answer available, monitoring the result weekly, and telling you plainly when it is not working.
Be the answer the machine quotes.
Send us five questions your buyers ask. We will run them through the engines and show you who is being cited instead of you.