Lead generation marketing
Qualification, campaigns and CRM routing
Define a useful enquiry before buying more traffic. We plan search or social campaigns, build relevant landing pages, connect forms and CRM routing, and review lead stages with the team following up.
Starting from USD 499/monthFinal scope and price agreed before work starts.
Agree what makes an enquiry useful
Ask the people following up the enquiries to define fit: service needed, location, timing and the information required to respond. Record duplicate, unsuitable and accepted enquiries separately. A campaign reporting many form submissions can still create little useful work for sales.
The landing page and form should explain the offer and request only the details needed for the next step. Agree ownership of follow-up, routing and response expectations before expanding spend.
Choose channels for the buying decision
Search can reach people already looking for a service. Social advertising may introduce the offer to a suitable audience. Eligibility, creative, media budget and the available measurement affect the right starting point; no channel guarantees qualified leads.
A CRM connection can help preserve the enquiry’s source and stage. That integration, the field mapping and the accepted-lead definition need their own checks. If visitors cannot understand or complete the enquiry, conversion work may need attention alongside the campaign.
Review the stages the business can verify
Reports separate spend, recorded submissions, accepted enquiries, proposals and sales where that information is available. Use the reasons for rejection and progression to refine the offer and targeting. Forecasts state their assumptions and should not be presented as a promised enquiry volume.
Related reading: Meta and LinkedIn.
What lead generation includes
Qualification design
A written definition of a good lead, the three or four questions that establish it, and the scoring rules your CRM will apply.
Search & lead-form campaigns
Google search and lead-form ads aimed at queries with buying intent, rather than at the cheapest clicks available.
Explore →Social lead generation
Meta and LinkedIn forms carrying qualifying questions, so the volume drops and the answer rate from sales goes up.
Explore →Landing pages
Pages built to load fast on a mid-range phone, answer the objection the ad raised, and ask for one thing.
CRM routing & alerts
Leads in HubSpot, Zoho or your own CRM within minutes, with source, campaign and score, and an alert to whoever is on duty.
Stage reporting
Enquiry through conversation, proposal and won, split by channel, so budget follows what closes rather than what fills in.
How we build a lead generation programme
Define qualifiedweek 1
A working session with your sales people, ending in a written definition and the CRM fields that will record it.
Buildweeks 1–3
Landing pages, forms, CRM routing and tracking, all tested with a live enquiry before anything is advertised.
Launchweek 3
Search goes first because the intent is already there. Social follows once we know which message the searchers responded to.
Optimiseweekly
Cost per qualified lead tracked by channel, with page and form tests running one at a time so the result is readable.
Reportmonthly
Stage progression by channel, reviewed monthly with somebody from sales present. That call is where the definition gets sharpened.
Starting from USD 499/month
An agreed campaign, qualification and enquiry-handoff scope. Media spend is separate. This is a management fee, not a price per lead or a guarantee of lead volume. Included ad-management work is not billed again.
Lead generation, answered
What is lead generation marketing?
Marketing planned, bought and judged on the number of qualified enquiries it produces, rather than on traffic, impressions or engagement. The channels are ordinary. What differs is that the target is agreed with sales first and everything is measured back to it.
What is the difference between a lead and a qualified lead?
A lead filled in a form. A qualified lead fits the customer profile you can actually serve, has a real need, and has a timeframe. That definition is yours, written with your sales team in the first week, and it is what the reporting counts.
How much does a lead cost?
The cost depends on the market, offer, campaign and what counts as a qualified enquiry. Agree the acceptance rules first, then report media spend per accepted enquiry over a stated period. Show management fees separately or include them explicitly in a total acquisition-cost calculation. A recorded form submission is not automatically an accepted lead.
How quickly will leads start arriving?
Search-led programmes produce enquiries within the first fortnight. The proportion that are qualified improves over two to three months, as sales feeds back which ones were real and the targeting and form questions tighten around that.
What happens to a lead after it arrives?
Agree who receives an enquiry, how quickly the team can respond and what happens if the first contact fails. Record contact attempts, qualification and sales stages in the CRM. Review your own follow-up and conversion data rather than assuming one response-time rule produces the same result for every business.
Do you buy lead lists?
No. Bought lists are stale, usually non-compliant with consent rules in the markets we work in, and they teach you nothing about which channel produces business. Every lead we deliver came from somebody choosing to contact you.
What is the starting price for lead generation?
Starting from USD 499/month. An agreed campaign, qualification and enquiry-handoff scope. Media spend is separate. This is a management fee, not a price per lead or a guarantee of lead volume. Included ad-management work is not billed again. The proposal confirms the work, fees and responsibilities before you commit.
Reach the customers your team can help
Describe the service, target area and the details sales needs before following up. We can scope acquisition, form routing and accepted-lead reporting.