Lead generation built around qualified enquiries, not form fills
Search, social and landing pages tuned to deliver leads your sales team can close
A lead is only worth anything if somebody can close it. We build lead generation across search, social and landing pages, put the qualifying questions in the form rather than in the first phone call, route everything into your CRM with its source attached, and report on the enquiries that became conversations. Cost per qualified lead, not cost per form fill.
Closing the gap between marketing's leads and sales' leads
Ask marketing how many leads came in last month and then ask sales. The two numbers are never the same, and the space between them is where budgets go to die.
We start by writing down what qualified means, in a room with the people who have to ring these leads. Then the forms ask those questions, the campaigns are pointed at the intent that produces those answers, and every enquiry arrives in your CRM within minutes carrying its channel, campaign and score. Reporting is on stage progression rather than volume, so a month with fewer leads and more proposals reads as the improvement it is.
Channels, picked for the intent they carry
Search and Google lead forms for people already looking. Meta and LinkedIn for demand that has to be created, with qualifying questions inside the form so the cheap leads filter themselves out. Remarketing to bring back the ones who read the pricing page twice and left.
Landing pages are built and tested by us rather than requested from someone else, which means a weak page gets fixed in the same week we spot it instead of joining a queue. If the wider funnel is the problem, conversion work usually pays before more media does.
What lead generation includes
Qualification design
A written definition of a good lead, the three or four questions that establish it, and the scoring rules your CRM will apply.
Search & lead-form campaigns
Google search and lead-form ads aimed at queries with buying intent, rather than at the cheapest clicks available.
Explore →Social lead generation
Meta and LinkedIn forms carrying qualifying questions, so the volume drops and the answer rate from sales goes up.
Explore →Landing pages
Pages built to load fast on a mid-range phone, answer the objection the ad raised, and ask for one thing.
CRM routing & alerts
Leads in HubSpot, Zoho or your own CRM within minutes, with source, campaign and score, and an alert to whoever is on duty.
Stage reporting
Enquiry through conversation, proposal and won, split by channel, so budget follows what closes rather than what fills in.
Standing a lead programme up
Define qualifiedweek 1
A working session with your sales people, ending in a written definition and the CRM fields that will record it.
Buildweeks 1–3
Landing pages, forms, CRM routing and tracking, all tested with a live enquiry before anything is advertised.
Launchweek 3
Search goes first because the intent is already there. Social follows once we know which message the searchers responded to.
Optimiseweekly
Cost per qualified lead tracked by channel, with page and form tests running one at a time so the result is readable.
Reportmonthly
Stage progression by channel, reviewed monthly with somebody from sales present. That call is where the definition gets sharpened.
From $900/month
Programmes from $900/month plus media; CRM setup quoted if needed.
Lead generation, answered
What is lead generation marketing?
Marketing planned, bought and judged on the number of qualified enquiries it produces, rather than on traffic, impressions or engagement. The channels are ordinary. What differs is that the target is agreed with sales first and everything is measured back to it.
What is the difference between a lead and a qualified lead?
A lead filled in a form. A qualified lead fits the customer profile you can actually serve, has a real need, and has a timeframe. That definition is yours, written with your sales team in the first week, and it is what the reporting counts.
How much does a lead cost?
Anywhere from a few dollars for a local service to several hundred for enterprise B2B. Rather than quote an industry average, we forecast from your own conversion data where it exists, or from a first month of search, and then report the real figure every month against it.
How quickly will leads start arriving?
Search-led programmes produce enquiries within the first fortnight. The proportion that are qualified improves over two to three months, as sales feeds back which ones were real and the targeting and form questions tighten around that.
What happens to a lead after it arrives?
It lands in your CRM inside five minutes with source, campaign and score, and whoever is on duty gets an alert. Speed matters more than most people expect: enquiries answered within the hour convert several times better than ones picked up the next morning.
Do you buy lead lists?
No. Bought lists are stale, usually non-compliant with consent rules in the markets we work in, and they teach you nothing about which channel produces business. Every lead we deliver came from somebody choosing to contact you.
Leads your sales team will thank you for.
Tell us what a good lead looks like in your business. We will build the programme and the forecast around that definition.