Social media marketing that reaches buyers, not just followers
Strategy, content, community and reporting for the channels your customers actually use
Social works when a channel has a job: awareness around a launch, trust before a considered purchase, retention for a store. It stops working when the job is "post something, everyone else does". We run the accounts that matter to your buyers, make the content, answer the comments, and report what it did for the business.
Social media optimisation and marketing
Most business accounts are in one of two states: abandoned since a burst of enthusiasm two years ago, or posting steadily into an empty room. More posts fixes neither. What fixes it is deciding what each channel is for, making content that suits how people actually use that channel, and replying to people when they write to you.
We audit what exists, pick the two or three platforms where your buyers genuinely spend time, and run them from a monthly plan you approve before anything is published.
What we do on each channel
Instagram and Facebook for consumer brands and local businesses. LinkedIn for B2B and for hiring, where a founder posting in their own voice still outperforms the company page. YouTube for anything that is easier to show than to explain. Pinterest for products people plan around, kitchens, weddings, interiors.
Content is planned monthly and produced in batches: graphics, short video, carousels, written posts, with slack left in the calendar for something reactive. Comments and messages get answered inside a business day, in your voice, with an escalation rule for the ones that need you.
Measured on what it does for the business
Follower count is a vanity number unless those followers buy. We watch reach and engagement because they move first, and report on site visits, enquiries and sales that came from social. Tagged links and a source field on your forms are what make that attribution real rather than assumed. When reach has to be bought, paid social is run by the same team on a separate line, and our social media tips cover what we do organically first.
What social media management includes
Social strategy
Which platforms, the job each one is doing, who the content is for, and the number that tells us it worked.
Content creation
Graphics, short video, carousels and copy produced a month at a time and sent for approval two weeks ahead.
Community management
Comments, DMs and reviews answered inside a business day in your voice, with a rule for what gets escalated to you.
Instagram & Facebook
Feed, Reels and Stories for consumer and local businesses, with Meta Business Suite and the catalogue set up correctly.
Company page plus founder or leader content, which is what actually gets seen, for B2B pipeline and recruitment.
YouTube & Pinterest
Long-form and visual discovery for products people research before buying, with descriptions written to be searched.
How we run social
Auditweek 1
Every account you have, what has worked historically, what competitors publish, and where your buyers actually spend their time.
Strategy & voiceweek 2
Platform roles, three or four content pillars, a one-page voice guide, and the metrics that will appear in the report.
Monthly content batchmonthly
Planned, shot or designed, and with you for approval two weeks before the first post runs.
Publish & engagedaily
Scheduled posting, plus somebody reading the comments every working day rather than at month end.
Reportmonthly
Reach, engagement, traffic and enquiries, with next month's plan attached and the underperforming pillar named.
Platforms and tools
Social media work we can show you
From $450/month
Two-platform management from $450/month; video-heavy plans and paid amplification priced separately.
Social media, answered
What is social media optimisation (SMO)?
The set-up work: complete profiles, consistent naming and imagery, a bio that says what you sell and where, links that go somewhere useful, and the habit of replying. Social media marketing is the ongoing programme built on top of that foundation.
Which platforms should we be on?
Two or three, chosen because your buyers are there. Consumer and local businesses usually land on Instagram and Facebook, B2B on LinkedIn, anything visual or instructional on YouTube. Being present everywhere at half strength beats being present nowhere, but not by much.
How often should we post?
Three to five times a week on the primary channel, less on the secondary, and reliably. A steady rhythm you can keep for a year is worth more than a fortnight of daily posting followed by silence, because the algorithms and your audience both learn the pattern.
How much does social media management cost?
Two-platform management starts at $450 a month, which covers the strategy, a monthly content batch, scheduling and community management. Video-heavy plans and paid amplification are quoted separately, since production time is the variable that moves.
How do you measure success on social?
Reach and engagement as the early signals, then site visits, enquiries and sales as the numbers that go in the report. Every link is tagged and every form carries a source field, so social gets credit for what it actually brought and nothing else.
Do we need to pay for ads as well?
Not at the start. Organic tells you which messages land, and that is cheaper to learn without a media budget attached. Once a few posts have proved themselves, putting money behind those specific pieces is the obvious next step.
Give your social accounts a job.
Send us the handles. Back comes an audit naming the three changes that would matter most, in order.