Social media marketing
Content planning, community and channel management
Give each social channel a clear role in your marketing. We plan and create relevant content, manage community conversations and review performance across the platforms your customers actually use.
Starting from USD 299/monthFinal scope and price agreed before work starts.
Give each channel a clear purpose
A social profile may help a buyer check the business, understand a product or ask a question. Decide which of those jobs matters before setting a posting schedule. We review the existing accounts, audience and source material, then agree the channels and monthly production scope.
Choose formats the team can sustain. A product demonstration needs usable footage; a customer story needs permission; a service post needs accurate scope. Comments and messages also need an owner and an escalation route when the answer requires the business.
Make the monthly plan easy to approve
An illustrative calendar might include a product or service explanation, a permitted work example, a common buyer question and a post supporting a current business priority. Each entry records the format, source material, approval and destination. It is a planning example, not a fixed output promised by every package.
Organic publishing and social advertising have separate scopes. The proposal identifies channels, formats, revisions, community handling and any paid production or spend. Our social media guide explains the routine behind a maintained account.
Look beyond a follower count
Reports can show published work, relevant reach and interactions, tagged website visits and enquiries the business can verify. Attribution has limits, especially when someone returns through another channel. The monthly review should explain what the audience responded to and what needs changing next.
Related reading: paid social, social media tips.
What social media management includes
Social strategy
Which platforms, the job each one is doing, who the content is for, and the number that tells us it worked.
Content creation
Graphics, short video, carousels and copy produced a month at a time and sent for approval two weeks ahead.
Community management
Comments, DMs and reviews answered inside a business day in your voice, with a rule for what gets escalated to you.
Instagram & Facebook
Feed, Reels and Stories for consumer and local businesses, with Meta Business Suite and the catalogue set up correctly.
Company page plus founder or leader content, which is what actually gets seen, for B2B pipeline and recruitment.
YouTube & Pinterest
Long-form and visual discovery for products people research before buying, with descriptions written to be searched.
How we run social
Auditweek 1
Every account you have, what has worked historically, what competitors publish, and where your buyers actually spend their time.
Strategy & voiceweek 2
Platform roles, three or four content pillars, a one-page voice guide, and the metrics that will appear in the report.
Monthly content batchmonthly
Planned, shot or designed, and with you for approval two weeks before the first post runs.
Publish & engagedaily
Scheduled posting, plus somebody reading the comments every working day rather than at month end.
Reportmonthly
Reach, engagement, traffic and enquiries, with next month's plan attached and the underperforming pillar named.
Platforms and tools
Starting from USD 299/month
An agreed organic social-content calendar, platforms and community-management allowance. Filming, high-volume production and paid advertising are separate.
Social media, answered
What is social media optimisation (SMO)?
The set-up work: complete profiles, consistent naming and imagery, a bio that says what you sell and where, links that go somewhere useful, and the habit of replying. Social media marketing is the ongoing programme built on top of that foundation.
Which platforms should we be on?
Two or three, chosen because your buyers are there. Consumer and local businesses usually land on Instagram and Facebook, B2B on LinkedIn, anything visual or instructional on YouTube. Being present everywhere at half strength beats being present nowhere, but not by much.
How often should we post?
Three to five times a week on the primary channel, less on the secondary, and reliably. A steady rhythm you can keep for a year is worth more than a fortnight of daily posting followed by silence, because the algorithms and your audience both learn the pattern.
How much does social media management cost?
Starting from USD 299/month. An agreed organic social-content calendar, platforms and community-management allowance. Filming, high-volume production and paid advertising are separate. The proposal confirms the work, fees and responsibilities before you commit.
How do you measure success on social?
Reach and engagement as the early signals, then site visits, enquiries and sales as the numbers that go in the report. Every link is tagged and every form carries a source field, so social gets credit for what it actually brought and nothing else.
Do we need to pay for ads as well?
Not at the start. Organic tells you which messages land, and that is cheaper to learn without a media budget attached. Once a few posts have proved themselves, putting money behind those specific pieces is the obvious next step.
Give your social channels a clear plan
Send the account handles, audience and material your team can supply. We can agree the channels, monthly outputs, approval process and community responsibilities.