Website redesign services
UX improvements with a planned content and URL migration
Improve your website with a clear picture of what already works. We review design, content, accessibility and performance, map any agreed URL changes, test the migration and monitor the site after launch.
Starting from USD 1,499/projectFinal scope and price agreed before work starts.
When to redesign, and how not to lose in the process
Redesign when the site is slow, awkward on a phone, impossible to edit, visibly off-brand, or simply not converting. Do not redesign because it is three years old. A fast, clear five-year-old site outperforms a new one that takes four seconds to appear.
We start by measuring what you have: Core Web Vitals, conversion rate by page, rankings, and which URLs actually bring traffic. That list becomes the protected set. Everything outside it is open to change.
The new site is prototyped before it is built, developed on staging next to the live one, and launched with a complete URL map. Redirects are one hop, never a chain. Search Console gets checked every day for the first month, because that is when a mapping mistake shows up and while it is still cheap to fix.
Content that earns is migrated and improved rather than rewritten for novelty, and anything genuinely missing goes on the content plan instead of into the build. If the underlying platform is the real problem, we will say so, and the conversation becomes a rebuild instead.
What a redesign includes
UX & UI redesign
A new design you approve as a clickable prototype, laid out for the phone first because that is where most of your visitors are.
Performance
Performance checks before release under recorded lab conditions, followed by monitoring of available field LCP, INP and CLS. Field-vitals coverage and collection windows determine when a field assessment is possible.
SEO-safe migration
A URL map built from your own analytics and crawl data, redirects one hop deep, metadata and schema carried across, rankings watched daily.
Content migration & improvement
Review content that earns traffic and enquiries. Agree any consolidation using crawl and search evidence, then map and monitor the affected URLs.
Conversion improvements
A clearer offer above the fold, shorter forms, and calls to action placed where the analytics say people are deciding.
Accessibility
WCAG 2.2 AA as an acceptance criterion, tested with a keyboard and a screen reader rather than an automated score.
How a redesign is sequenced
Baselineweek 1
Speed, conversion, rankings and traffic by URL recorded and shared, so there is an agreed starting point to be judged against.
Prototypeweeks 2–4
A clickable design in your brand, reviewed on an actual phone rather than a resized laptop window.
Build on stagingweeks 4–8
The new front end goes up beside the live site, and the URL map is agreed line by line before anything is pointed at it.
Launchweek 8–9
Switched over at a quiet hour, redirects live, then Search Console and analytics checked every day for a month.
Verifyday 30 / 90
Speed, conversion and rankings compared against the baseline at day 30 and day 90, including anything that went backwards.
How we manage redesign and migration risks
Nothing that works is thrown away
Identify valuable pages and URLs before design changes, then agree how they will be retained or migrated.
The same URLs
Addresses are kept wherever possible. Where one has to change, it is redirected one-to-one and then monitored.
Measured before and after
You get the baseline and the result side by side, rather than a prettier screenshot and an assurance.
Starting from USD 1,499/project
A defined business-website redesign with agreed templates, existing-URL review, relevant redirect planning and launch checks. Content rewriting, complex migrations and new application features are scoped separately. WordPress Starter starts at USD 849/project and WordPress Business at USD 1,499/project. The E-commerce (Shopify / WooCommerce) package starts at USD 2,599/project for one agreed platform. Compare the WordPress development packages for scope and exclusions. These packages are quoted separately from other platform builds.
Redesign, answered
When should we redesign our website?
When it is slow, fails on a phone, cannot be edited without a developer, misrepresents the brand, or is not converting the traffic it gets. Age on its own is not a reason. Plenty of older sites are fine and would be made worse by a rebuild.
Will a redesign hurt our SEO?
A planned migration reduces avoidable risks but cannot guarantee stable traffic or rankings. Keep appropriate URLs, map agreed changes, carry relevant metadata and structured data across, test redirects and monitor Search Console after launch. Compare results with the baseline and investigate any decline.
How long does a website redesign take?
Six to ten weeks for most business sites. The variables are the number of pages, how much content is being improved along the way, and how quickly approvals come back. Ecommerce redesigns take longer because the testing is heavier.
Can we keep our existing content?
We review existing content, URLs and metadata before agreeing the migration. Useful pages are retained where appropriate; any consolidation needs an explicit map and redirect checks. Search visibility can change, so we monitor it after launch and report against the baseline.
Will the site be down during the switch?
No. The new site is built on staging and the switch takes minutes, scheduled for a quiet hour in your time zone. We stay online while it happens and check the critical paths, forms, checkout, phone links, immediately afterwards.
What does a website redesign cost?
Starting from USD 1,499/project. A defined business-website redesign with agreed templates, existing-URL review, relevant redirect planning and launch checks. Content rewriting, complex migrations and new application features are scoped separately. The written proposal confirms deliverables, exclusions, timeline and the final price before work starts. Hosting, licences, platform subscriptions and usage charges are separate where required.
WordPress Starter starts at USD 849/project and WordPress Business at USD 1,499/project. The E-commerce (Shopify / WooCommerce) package starts at USD 2,599/project for one agreed platform. Compare the WordPress development packages for scope and exclusions. These packages are quoted separately from other platform builds.
Keep what works. Fix the rest.
Send us the URL. Back comes the baseline, the speed numbers and the list of pages worth protecting.