Website redesign that keeps your rankings and fixes what is losing you business
A new front end, the same URLs, and a measured lift in speed and enquiries
Redesigns lose traffic for one reason more than any other: the URLs changed and nobody mapped them. So ours begin with a baseline. Rankings, speed, conversion, and which pages earn their place. Then one rule that survives every design argument afterwards: nothing that already works gets thrown away.
When to redesign, and how not to lose in the process
Redesign when the site is slow, awkward on a phone, impossible to edit, visibly off-brand, or simply not converting. Do not redesign because it is three years old. A fast, clear five-year-old site outperforms a new one that takes four seconds to appear.
We start by measuring what you have: Core Web Vitals, conversion rate by page, rankings, and which URLs actually bring traffic. That list becomes the protected set. Everything outside it is open to change.
The new site is prototyped before it is built, developed on staging next to the live one, and launched with a complete URL map. Redirects are one hop, never a chain. Search Console gets checked every day for the first month, because that is when a mapping mistake shows up and while it is still cheap to fix.
Content that earns is migrated and improved rather than rewritten for novelty, and anything genuinely missing goes on the content plan instead of into the build. If the underlying platform is the real problem, we will say so, and the conversation becomes a rebuild instead.
What a redesign includes
UX & UI redesign
A new design you approve as a clickable prototype, laid out for the phone first because that is where most of your visitors are.
Performance
Core Web Vitals passing on launch day. On most redesigns this is the change users actually notice, before they notice the colours.
SEO-safe migration
A URL map built from your own analytics and crawl data, redirects one hop deep, metadata and schema carried across, rankings watched daily.
Content migration & improvement
Pages that earn traffic are kept and sharpened. Thin pages competing with each other get consolidated into one that ranks.
Conversion improvements
A clearer offer above the fold, shorter forms, and calls to action placed where the analytics say people are deciding.
Accessibility
WCAG 2.2 AA as an acceptance criterion, tested with a keyboard and a screen reader rather than an automated score.
How a redesign is sequenced
Baselineweek 1
Speed, conversion, rankings and traffic by URL recorded and shared, so there is an agreed starting point to be judged against.
Prototypeweeks 2–4
A clickable design in your brand, reviewed on an actual phone rather than a resized laptop window.
Build on stagingweeks 4–8
The new front end goes up beside the live site, and the URL map is agreed line by line before anything is pointed at it.
Launchweek 8–9
Switched over at a quiet hour, redirects live, then Search Console and analytics checked every day for a month.
Verifyday 30 / 90
Speed, conversion and rankings compared against the baseline at day 30 and day 90, including anything that went backwards.
Why redesigns with us do not lose traffic
Nothing that works is thrown away
The pages that rank and convert are identified in week one and protected from the design process.
The same URLs
Addresses are kept wherever possible. Where one has to change, it is redirected one-to-one and then monitored.
Measured before and after
You get the baseline and the result side by side, rather than a prettier screenshot and an assurance.
From $3,500/project
Redesigns from $3,500; ecommerce and application redesigns quoted after the baseline.
Redesign, answered
When should we redesign our website?
When it is slow, fails on a phone, cannot be edited without a developer, misrepresents the brand, or is not converting the traffic it gets. Age on its own is not a reason. Plenty of older sites are fine and would be made worse by a rebuild.
Will a redesign hurt our SEO?
Not if the migration is planned. URLs kept or mapped one to one, metadata and structured data carried over, redirects tested before launch, Search Console monitored after. Every horror story we are asked to rescue skipped at least two of those four.
How long does a website redesign take?
Six to ten weeks for most business sites. The variables are the number of pages, how much content is being improved along the way, and how quickly approvals come back. Ecommerce redesigns take longer because the testing is heavier.
Can we keep our existing content?
Yes. Content that earns traffic moves across with its URL and metadata intact, and usually gets tightened while it is being moved. Thin pages competing for the same phrase are merged into one stronger page rather than carried over out of habit.
Will the site be down during the switch?
No. The new site is built on staging and the switch takes minutes, scheduled for a quiet hour in your time zone. We stay online while it happens and check the critical paths, forms, checkout, phone links, immediately afterwards.
What does a website redesign cost?
From $3,500 for a brochure or services site. Ecommerce and web application redesigns are quoted after the baseline review, because the price depends on how many templates and integrations are involved rather than on the page count.
Keep what works. Fix the rest.
Send us the URL. Back comes the baseline, the speed numbers and the list of pages worth protecting.