Email marketing and automation that turns lists into revenue
Automations, campaigns and deliverability on Klaviyo, Mailchimp or HubSpot
Email still returns more per pound spent than any paid channel, for the simple reason that you own the list and choose the timing. We build the flows that run without anyone touching them, welcome, abandoned cart, post-purchase, win-back, write the campaigns that need a human, and set up authentication so the messages arrive in the inbox.
Two halves: the flows and the sends
Automations fire on behaviour. Somebody signs up, browses a category three times, abandons a basket, buys, then goes quiet for ninety days. Each of those is a trigger, and once built the flows quietly produce most of what email earns you, month after month, with nobody scheduling anything.
Campaigns are the sends that need a person: launches, seasonal offers, the newsletter that only works because it has an opinion in it. We write those, design them and put them in a calendar you approve.
Platform choice follows the business rather than our preference. Klaviyo when there is a store behind it, HubSpot when sales need to see the same timeline, Mailchimp or Brevo when the list is simple and the budget is not. Where the sequence has to react to something in the CRM, that becomes workflow automation.
Deliverability comes first
None of the above matters if the mail lands in the promotions tab or the spam folder. SPF, DKIM and DMARC are configured and verified before the first send. New sending domains are warmed up over a fortnight instead of blasted on day one. Lists get cleaned of the addresses that have not opened anything in a year, which feels like deleting an audience and is actually how you keep reaching the rest. Inbox placement is monitored, so a problem is caught in days rather than discovered at the end of a quarter. Our automation and ROI guide goes into the numbers.
What email marketing includes
Automation flows
Welcome, browse abandonment, cart recovery, post-purchase, win-back and lead nurture, each path tested with a real address before it goes live.
Campaigns
Launches, offers and newsletters written, designed and scheduled against a calendar you sign off a month ahead.
Segmentation
Lists split by behaviour and customer value, so people receive mail that applies to them and receive it less often.
Deliverability
SPF, DKIM and DMARC records, domain warm-up, suppression rules and inbox placement monitoring.
List growth
Sign-up offers that match why somebody came to the site, plus post-purchase opt-ins that people actually accept.
Reporting
Revenue and leads attributed per flow and per campaign, alongside list health and unsubscribe rate.
Building the programme
Auditweek 1
Platform, list health, authentication records and whatever flows already exist, most of which are usually half-built.
Foundationsweeks 1–2
Authentication fixed, segments defined, templates built to render properly in Outlook as well as everywhere else.
Automationsweeks 2–4
The core flows built in priority order, cart and welcome first because they pay back quickest, each path tested end to end.
Campaign calendarmonthly
A month of sends planned and approved in advance, with room kept for something reactive.
Reportmonthly
Revenue by flow, list growth and deliverability, plus the one flow we intend to rewrite next.
From $500/month
From $500/month; platform fees separate.
Email, answered
Is email marketing still worth doing?
It reliably returns more per pound than paid channels, because you are not renting the audience from a platform that can change its mind. The catch is that it only works when the mail is relevant, the flows are built, and the messages actually reach the inbox.
How often should we email our list?
Automations send when behaviour triggers them, which might be daily for a busy store. Campaigns go out as often as you have something worth saying, usually two to four times a month. Segmentation matters far more than frequency; the complaint is almost always about relevance.
How do we grow the email list?
A sign-up offer that matches why the person came to the site, a post-purchase opt-in, and content worth subscribing to. Never a purchased list. Bought addresses damage your sending reputation for months and are usually unlawful in the markets we work in.
What are good open and click rates?
Automated flows commonly run 40–60% opens and 5–10% clicks, campaigns around 25–40% and 2–4%. Treat those as sanity checks, not targets. Revenue per recipient is the number we optimise, because a smaller list that buys beats a large one that opens.
How do you stop emails going to spam?
Authentication first, so SPF, DKIM and a DMARC policy that actually publishes. Then a clean list, a steady sending pattern rather than a monthly spike, one-click unsubscribe, and monitoring of inbox placement so problems surface in days.
What does email marketing cost?
From $500 a month for the flows, campaigns and reporting. Platform fees are separate and go straight to Klaviyo, HubSpot or whoever you send with, since those are priced on your list size rather than on our time.
Own the channel that keeps paying.
Tell us the platform and the list size. We will check deliverability and come back with the flows worth building first.