Local SEO that fills the map pack and the phone line
Google Business Profile, citations, reviews and location pages that rank
Search "electrician near me" and Google shows three businesses on a map before it shows anything else. Local SEO is the work of being one of those three, and then of turning that spot into calls, direction requests and quote forms you can count.
Local SEO for businesses that serve a place
Local search runs on its own rules. Google decides the map pack on three things: proximity, relevance and prominence. Where you are, how clearly your listing and site say what you do, and how much the web appears to trust you. You cannot move your shop. The other two are entirely fixable, and that is where most local businesses are losing.
We start with the Google Business Profile, since it decides more of the map pack than the website does, then make the site agree with it. Same name, address and phone everywhere. Location pages with content somebody actually wrote. Schema that states plainly which suburbs you cover.
Reviews get treated as a process rather than a hope: a request sent after every completed job, and a reply to every review, including the two-star one about parking. Our local SEO optimization guide sets out the same routine in full.
Multi-location and service-area businesses
Chains, franchises and mobile trades need a page per branch or area that differs in more than the city name. Real opening hours, the team who work there, photos from that site, the jobs done nearby. We build those pages, keep them matched to the profiles, and report each location on its own line so you can see which branch is quietly sliding.
What arrives every month
A dashboard per location covering map-pack rank across a grid of points, profile views, calls, direction requests and website clicks. Alongside it: review count and average, the citations fixed that month, and what was published. Calls from the profile are tracked separately from calls off the website, so the attribution means something.
What local SEO includes
Google Business Profile optimisation
Categories, services, attributes, photos, posts and the Q&A section set to match what people in your area type, then kept current.
Citations & NAP consistency
Your name, address and phone made identical across directories, maps and the data aggregators that feed them. Duplicate listings claimed and merged.
Review generation & response
A request that goes out after every job, replies inside 48 hours, and monitoring across Google, Facebook and the trade sites your customers read.
Location & service-area pages
Pages for "[service] in [area]" built from local detail rather than a template, with LocalBusiness schema and links from the main service pages.
Local link building
Sponsorships, trade associations, suppliers and the local paper. Links that also send people through the door.
Grid rank audit
Where you sit today at points across your service area, how that decays with distance, and the ranked list of what to fix first.
How we run local SEO
Grid rank auditweek 1
We check your map-pack position from points across the whole service area, not from your own office, and benchmark the three businesses beating you.
Profile & citation cleanupweeks 1–3
The Google Business Profile is rebuilt from categories up; name, address and phone are corrected across the major directories and aggregators.
Location pagesweeks 2–5
One genuinely different page per branch or area, with schema, photographs from that location and proof of work done nearby.
Review engineweek 3
A request flow your team can follow without being reminded, plus reply templates you sign off once.
Report and shift effortmonthly
A per-location report each month. Effort moves to whichever branch or suburb is lagging, and we say which one that is.
Why local businesses stay with us
Calls, not just ranks
Profile calls and direction requests are counted separately from website enquiries, so you can see what the map is really worth to you.
Honest about proximity
If your unit is eight kilometres out and cannot win the city-centre term, we say so in week one and go after the searches you can take.
Your accounts, your data
The Business Profile, Search Console and analytics stay in your name. We ask for access, not ownership.
Local SEO work we can show you
From $500/month
Single-location retainers from $500/month; multi-location pricing is per location after the first.
Local SEO, answered
What is local SEO and who needs it?
Local SEO is search work for businesses that serve a geographic area: clinics, contractors, restaurants, law firms, showrooms, franchises. If your customers search with a place name, or with "near me", or from a phone standing in your suburb, this is the version of SEO that applies to you.
How important is Google Business Profile?
It decides more of the map pack than anything else. A complete, accurate, active profile with steady reviews will outrank a better website attached to a neglected profile most of the time. It is also the cheapest thing to fix, which is why we start there.
How long does it take to rank in local search?
Profile and citation work usually shows movement in four to eight weeks. City-centre terms in a crowded trade take longer, because they wait on reviews and links accumulating at a believable rate. The audit sets the expectation per location before you sign anything.
How much does local SEO cost?
Single-location retainers start at $500 a month, which covers the profile, citations, reviews and one location page programme. Extra locations are priced per site after the first, since the shared work only has to be done once. Read our guide for small businesses before you commit to anyone.
How much do reviews affect local rankings?
A great deal. Count, recency, rating and whether you reply all feed the prominence signal, and reviews mentioning the service you want to rank for help more than generic praise. We build the request into your existing workflow so it does not stop when a campaign ends.
Can you do local SEO for multiple locations?
Yes, and it is most of what we do in this service. Each location gets its own profile, page and report; brand-level citations and content are done once and shared. We also flag when two of your branches are competing for the same search, which happens more often than people expect.
See where you rank on the map, today.
Send the business name and the area you cover. Back comes a grid rank report and the three things to fix first.