Social media advertising
Creative, audience planning and landing-page alignment
Build paid social campaigns around a clear offer and audience. We prepare creative, set up relevant targeting and measurement, connect ads to the right landing pages and review the enquiries or sales recorded.
Starting from USD 299/monthFinal scope and price agreed before work starts.USD 299/month or 12% of managed ad spend, whichever is higher. Ad spend is separate.
Paid social starts with an offer and a measurable action
Decide what the campaign asks someone to do and what your team can follow up. A product order, a submitted enquiry and a qualified sales opportunity need different reporting. We review the offer, audience, landing page and available conversion data before agreeing the campaign scope.
Choose platforms for the audience and material you have
Meta, LinkedIn, YouTube and Pinterest serve different advertising needs. The choice depends on the buyer, format, budget and evidence from your account. We do not assume every business needs every platform or that one platform always produces cheaper leads.
The proposal identifies the accounts, campaigns and creative production included. You own the advertising account and pay media costs directly to the platform. PPC management explains the shared management-fee rule; the same campaign work is not charged twice under another service name.
Build the path before expanding spend
Review ad copy, creative and the destination together. The page should explain the same offer, work on mobile and make the next step clear. We agree which creative variants can be produced and how much evidence a test needs before changing direction. Social media management covers the organic publishing and community work separately.
Tracking depends on the platform, website, consent settings and available implementation. Server-side events may be part of an agreed setup; they do not remove consent requirements or make attribution complete. Customer-list audiences need appropriate access and permission before use.
Report on outcomes your business can verify
Reports separate spend, management fees, reach, clicks, recorded conversions and sales feedback. Creative, targeting and budget decisions should follow that evidence. We cannot promise a cost per lead or a fixed number of customers.
For an existing account, share the business URL, target market, media budget and main problem. If you need help choosing a broader mix, review our growth and social services alongside search and paid media.
What paid social includes
Meta (Facebook & Instagram)
Prospecting and retargeting campaigns with a fresh creative set every two weeks, before fatigue starts showing up in the cost.
Lead-gen forms and sponsored content targeted by role, company and seniority, for deals large enough to carry the click cost.
YouTube & video
Skippable in-stream and Shorts campaigns, with the same message cut differently for each placement rather than uploaded once.
Creative production
Short video, statics and carousels produced monthly in-house, with two distinct angles per batch so the test means something.
Audiences & tracking
Customer lists, site events and lookalikes, with the pixel and Conversions API verified against GA4 before any budget goes live.
Landing pages
Pages that pick up the promise the ad made and convert on a phone, which is where nearly all of this traffic arrives.
How we plan, test and improve campaigns
Tracking & audiencesweek 1
Pixel and Conversions API verified with a live test event, then customer and behaviour audiences built and uploaded.
Creative batchweeks 1–2
The first set of video and static variants, built around two clearly different messages rather than two colours.
Launchweek 2
Prospecting and retargeting go live together with capped budgets and a deliberately narrow audience to start.
Testongoing
New creative every fortnight, losers retired, and budget shifted towards whatever is producing enquiries this week.
Reportmonthly
Leads, cost per lead, and return on ad spend where the sales data supports it, with frequency shown so you can see fatigue coming.
Tools and platforms
Starting from USD 299/month
Management starts at USD 299/month or 12% of the managed ad spend, whichever is higher. Advertising spend is separate and paid to the platforms. The proposal identifies the platforms, campaigns, tracking and creative work included. The same campaign work is charged once.
Paid social, answered
Which social platform should we advertise on?
Whichever one your buyers already use, which is rarely all of them. Meta for consumer and local, LinkedIn for B2B, YouTube when the product needs showing, Pinterest for things people save before they buy. We recommend one or two and explain what the others would cost you to learn.
How much should we budget for paid social?
Management starts at USD 299/month or 12% of the managed ad spend, whichever is higher. Advertising spend is separate and paid to the platforms. The proposal identifies the platforms, campaigns, tracking and creative work included. The same campaign work is charged once. We assess the media test budget using the audience, offer and conversion path.
How do you target the right people?
Your customer list first, then people who have been on your site, then lookalikes of both, then interests as a last resort. On current platforms the creative does a large share of the targeting by self-selecting the audience, which is why we spend the effort there.
What creative works best on paid social?
Short vertical video that makes one point in the first three seconds, and statics that look like they belong in the feed rather than in a brochure. Subtitles always, because the sound is off. Beyond that we test rather than theorise, since the pattern differs by category.
How do you measure paid social?
Leads and sales confirmed through the pixel, the Conversions API and GA4 together, with cost per qualified lead or return on ad spend as the headline. Platform-reported conversions are always the most flattering number in the room, so we do not lead with them.
Does paid social work for B2B?
Yes, with patience. LinkedIn reaches people by role and company before they start searching, and Meta retargets those same people far more cheaply once they have visited. It is slower to prove than search ads and works best alongside them.
What is the starting price for paid social?
Management starts at USD 299/month or 12% of the managed ad spend, whichever is higher. Advertising spend is separate and paid to the platforms. The proposal identifies the platforms, campaigns, tracking and creative work included. The same campaign work is charged once.
Let’s plan your next social campaign
Share the audience, offer, landing page and media budget. We can define the platforms, creative scope and meaningful conversion before campaign access.