PPC management services
Campaign structure, creative and conversion tracking
Manage paid campaigns with a clear budget and a useful definition of a conversion. We cover search, shopping, display and social where relevant, together with landing pages, tracking and ongoing account review.
Starting from USD 299/monthFinal scope and price agreed before work starts.USD 299/month or 12% of managed ad spend, whichever is higher. Ad spend is separate.
Start with the enquiry you want
A form submission, a phone tap and a qualified sales enquiry are different outcomes. Before changing bids, we agree which actions matter to your business, check how they are recorded and identify what your team can follow up. You keep ownership of the advertising account and pay media costs directly to the platform.
We review the offer, target market, conversion setup and landing page together. If an ad promises a particular service, the visitor should reach a page that explains that service and shows a clear next step. A campaign cannot make an unclear offer or a broken form work.
Manage the account against a defined scope
The proposal identifies the platforms and campaigns covered by the management fee. Work can include search-term reviews, negative keywords, audience checks, budget allocation, ad copy and agreed creative updates. Shopping and app campaigns need suitable product or app data; tracking repairs and larger landing-page builds are identified before work starts.
Management starts at USD 299/month or 12% of the managed ad spend, whichever is higher. This rule applies to our search, social and app-ad management pages. We do not charge the same campaign work twice under another service name.
Review qualified outcomes
Reporting separates media spend, management fees, recorded conversions and leads your team accepts as relevant. Where you can share sales outcomes, we use them to improve targeting and explain the limits of attribution. Early results are a baseline for decisions, rather than a promise of a particular cost per lead.
For an existing account, send the business URL, target market, current monthly media budget and the main problem. We review the brief, share findings and discuss access and next steps. SEO services can support the organic side of the same offer. Our PPC planning guide covers how to think about the media budget.
What PPC management includes
Search advertising
Google and Microsoft campaigns split by intent, with a negative keyword list that someone actually maintains.
Explore →Shopping & Performance Max
Feed clean-up, product grouping by margin, and PMax fenced in with brand exclusions so it cannot claim credit for searches you already own.
Display & remarketing
Audience-based display with frequency caps, so the follow-up stops before it becomes the thing people complain about.
Explore →Social advertising
Meta and LinkedIn campaigns for demand generation, with new creative on a fixed schedule rather than when performance drops.
Explore →Landing pages & tracking
Pages built to answer the query that was typed, and conversion tracking checked end to end in GA4 before spend starts.
Lead-based campaigns
Lead forms and call campaigns with qualifying questions in them, so your sales team gets fewer names and better ones.
Explore →How we run a paid account
Account & tracking auditweek 1
Search terms, match types, conversion actions and landing pages read line by line. The leaks come back ranked by what each cost you last month.
Tracking fixed firstweek 1–2
GA4, Tag Manager and call tracking verified with a test enquiry we place ourselves, so nobody is optimising towards a number that means nothing.
Restructureweek 2–3
Campaigns by intent, ad groups by theme, ads that match the destination page, negatives applied at the right level to hold.
Testongoing
Two ad variants per group, one landing page test at a time, and budget moved weekly towards whatever is producing enquiries.
Reportmonthly
Spend, leads, cost per lead, what we changed and what happens next month. Five minutes to read, no appendix.
Platforms and tools
Starting from USD 299/month
Management starts at USD 299/month or 12% of the managed ad spend, whichever is higher. Advertising spend is separate and paid to the platforms. The proposal identifies the platforms, campaigns, tracking and creative work included. The same campaign work is charged once.
PPC, answered
How does PPC work?
You bid to appear when people search your chosen terms or match your chosen audiences, and you pay when they click. The auction is the easy part. The skill sits in picking which searches are worth appearing for, sending each one to a page that answers it, and measuring what happens after the click.
How much should I budget for Google Ads?
The media budget depends on your market, search demand and the number of enquiries needed to learn from a campaign. We assess that separately from our management fee and explain the assumptions before launch. Ad spend is paid directly to the platform.
What does PPC management cost?
Management starts at USD 299/month or 12% of the managed ad spend, whichever is higher. Advertising spend is separate and paid to the platforms. The proposal identifies the platforms, campaigns, tracking and creative work included. The same campaign work is charged once.
How quickly will I see results?
Traffic arrives the day campaigns go live. Cost per lead usually settles in four to eight weeks, once negatives, bids and landing pages have been through a few rounds. Anyone promising a stable number in week one has not looked at a search terms report.
How do you measure success?
Cost per qualified lead, or return on ad spend for stores, verified in GA4 rather than taken from the ad platform's own count. Where you can share sales data, we tie the leads back to closed revenue and report on that instead.
Can you guarantee the top position?
No. Ad placement depends on the auction, eligibility, relevance and budget. We agree the campaign objective, track enquiries or sales and review the cost of qualified outcomes. A higher position alone does not prove better business results.
Want a clearer plan for your ad spend?
Send the website, target market, media budget and main campaign problem. We can agree a review scope and the read access needed before work begins.