A patient-education website for Better Weigh Center
Healthcare · Corpus Christi, TX
A WordPress site for a Corpus Christi medical and surgical weight-loss practice, built around the real path a patient walks: from "am I a candidate" through treatment options to a specific surgeon and procedure.
The challenge
A patient researching weight-loss surgery is not one audience, they are several: someone still deciding if surgery is right for them, someone comparing gastric bypass against the sleeve or the duodenal switch, someone who has already picked a surgeon and wants their credentials, and someone worried about what it costs. A single "our services" page cannot serve all four without burying the one thing each visitor actually came for, and in a medical context burying the wrong thing costs the practice a consult.
What we did
The site is structured as an intake sequence rather than a service list, in the same order the practice actually walks a patient through in person: "Who should consider surgery" leads to "Am I a candidate", then to treatment options, then to a seminar sign-up. Two named surgeon pages, Dr. Lloyd Stegemann and Dr. Jegan Gopal, sit alongside a staff page so a patient can research the specific person who would operate on them, not just the practice brand. Seven separate pages cover individual procedures, gastric bypass, sleeve gastrectomy, duodenal switch, SADI-S, gastric banding, revisions and the intragastric balloon, each one a real decision a patient and surgeon make together rather than a bullet on a shared list. A parallel non-surgical medical weight-loss track exists for patients who are not, or not yet, surgical candidates.
What we built
The build is WordPress with the Elementor page builder, which is what lets a 25-page medical site like this stay editable by practice staff without a developer touching every new procedure page. Google Site Kit is installed for first-party analytics and Search Console access. FAQs are deliberately split into two separate pages, general and financial, because "how much does this cost" and "is this procedure safe" are different anxieties with different answers, and a shared FAQ page tends to bury the money questions under the medical ones (or the reverse). Support-group information sits alongside the clinical pages rather than being treated as an afterthought, reflecting that post-surgical support is part of what the practice sells, not a bonus.
This entry documents the live, published site at betterweighcenter.com as it stands today, including its intake-sequence and procedure-page structure, checked directly (25 distinct pages found in the main navigation). We have not added campaign results or before/after metrics here because we do not have the client's written figures to hand; ask us and we will request them, or tell us the numbers and we will publish them with attribution.
Services on this project 1
Questions
Why do the two surgeons each get a named page instead of one shared "our doctors" page?
Choosing a surgeon for bariatric surgery is a bigger decision than choosing a dentist. Patients search a specific surgeon's name before a consult, so each doctor needs a page Google can actually rank for that name, credentials and outcomes attached, not three paragraphs shared with a colleague.
Why split the FAQ page into general and financial sections?
Cost questions and medical-risk questions come from different anxieties and often at different points in a patient's decision. Mixing them means a patient looking for financing options has to scroll past surgical risk detail to find it, and vice versa, so we gave each its own page.
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