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Web development · New Zealand

Past Shopify and SEO work for Rugs Direct

Rugs and home interiors retail

A past Shopify and SEO engagement for a New Zealand rug retailer, with collection discovery, product presentation and showroom information.

Current Rugs Direct retail website reference with collection navigation

Past engagement. Current website reference.

ShopifySEOPast engagement

The project brief

Rug shopping involves visual preferences as well as practical choices such as size, material and colour. An online retail website needs to help shoppers narrow those choices, understand an individual product and find showroom or shopping support when needed.

Design and approach

Our past work covered the Shopify website and SEO. The retail presentation provides a useful way to explain that scope: collection routes support discovery by style and product characteristics, while product pages provide a place for images and item information. Showroom information connects online research with the retailer’s physical shopping presence.

Project scope

  • Shopify website work for a specialist rug retailer.
  • SEO work as part of the historical engagement.
  • Collection and product-discovery presentation.
  • Product information and image-led merchandising.
  • Retail search, cart and showroom entry points visible on the current store.

This portfolio records our historical Shopify and SEO engagement. The live website link shows the retailer’s current store, which may contain subsequent updates.

About this case study

Past engagement covering Shopify website work and SEO. The current website reference may include updates made after our engagement ended.

Services on this project 2

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