Example: a content plan for a B2B services business
B2B services
An illustrative editorial programme built around sales questions, specialist interviews, useful service pages and a sustainable publishing schedule.
Illustration with a website preview from Pallet Supplies.
The example brief
Consider a services firm whose useful experience stays in proposals and sales calls. Its website answers broad introductory questions but gives a buyer little help comparing scope, responsibilities or implementation options. The first review would look at existing material before commissioning more articles.
This is an editorial planning example, not a completed client engagement.
A possible approach
Collect recurring questions from sales and delivery teams, then map them to the pages already available. A brief should identify the reader, question, permitted source material, approval owner and appropriate next step. Some gaps may belong on a service page rather than in a new article.
Use specialist interviews and approved examples to explain decisions. Keep factual checks, editing and publication approval visible in the workflow. A case study needs an actual contribution and supporting evidence; illustrative material should say so.
Set an output the team can sustain and connect each article to a useful next decision. Review published work, relevant visits and accepted enquiries separately. The example makes no traffic, citation or revenue claim.
Illustrative planning example. This page does not describe a delivered client project or publish measured client results. Small website previews within this illustration use our published Pallet Supplies project as visual references. They do not document delivery of this scenario.
Services relevant to this example 2
Expert Maths Tuition
A site for an Auckland maths tutoring business structured by exact curriculum stage, from primary through NCEA Levels 1 to 3, Cambridge, entrance tests and even Police numeracy tests, rather than one generic "tutoring" page.
Totally Kids
A WordPress site for a single-centre childcare provider structured by what a child actually does at each stage, toddlers, transition to school, and exploring the community, rather than by generic "programmes".
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