A three-vertical website for Augusta Laundry
Industrial services
A WordPress site for an Auckland industrial laundry running three distinct trades, aviation, hospitality and industrial, built so each buyer sees only the service line that applies to them.
The challenge
An airline procurement manager sourcing aviation-grade linen laundering and a factory manager sourcing overalls and uniform laundering are not the same buyer and do not trust the same evidence. A single "our services" page that lists both alongside hospitality laundry reads as generalist to a buyer who needs an aviation or industrial specialist, and in B2B procurement "generalist" often reads as "not equipped for our compliance requirements".
What we did
Aviation Services, Hospitality Services and Industrial Services sit as three separate top-level pages rather than tabs on one shared page, each with its own photography, an aircraft cabin for aviation, a factory floor with a worker in PPE for industrial, and its own specific case for reliability: "365 days a year" for aviation and hospitality clients who never fully close, "7 days a week" turnaround for industrial factory clients running continuous shifts. A buyer arriving from an aviation-specific search never has to see hospitality copy to confirm they are in the right place.
What we built
The build is WordPress with Slider Revolution driving the homepage hero, cycling between the three verticals' own photography rather than one generic laundry image, so the first thing any visitor sees still depends on which slide happens to be showing, which is why each service page repeats its own hero image rather than relying on the homepage carousel to make the case. Google Site Kit is wired in for analytics and Search Console. Contact details and a request-a-quote path are repeated on each vertical's page rather than centralised on one contact page, since a factory manager and an airline procurement officer are unlikely to ever need the other's contact route.
This entry documents the live, published site at augustalaundry.co.nz as it stands today, including its three-vertical page structure, checked directly. We have not added campaign results or before/after metrics here because we do not have the client's written figures to hand; ask us and we will request them, or tell us the numbers and we will publish them with attribution.
Services on this project 1
Questions
Why not just list all three services on one page?
An aviation procurement buyer and a factory floor manager are evaluating completely different things, hygiene certification for one, turnaround reliability for the other. Putting both on one page forces each buyer to read past the other's evidence, and in B2B sourcing that reads as unfocused rather than efficient.
Why does the site repeat contact details on every service page instead of one central contact page?
A factory manager sourcing industrial laundry has essentially no reason to ever visit the aviation services page, so routing them both through one shared contact form just adds a click neither buyer needed to take.
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Want to see one of these in detail?
We will walk you through the brief, the constraints and what we would do differently now, including the parts that did not work.