A curriculum-level website for Expert Maths Tuition

A parent looking for maths tuition is searching for something specific, "NCEA Level 2 maths tutor" or "Cambridge maths tuition Auckland", not "maths tutor" in general, and a business that only has one page covering every year level from primary to tertiary competes poorly against that specific search intent. Entrance-test prep, Police numeracy testing and SAT preparation are also genuinely different services with different content needs, not variations on the same page.

The site is built as a ladder of specific pages, primary (years 1 to 6), intermediate (7 to 8), secondary (9 to 10), then NCEA broken into Level 1, Level 2 and Level 3 as three separate pages rather than one, plus Cambridge, entrance tests, tertiary, Police numeracy and SAT preparation each on their own page. A parent of a Year 11 student researching NCEA Level 1 lands on a page written specifically for that exam, not a page that also has to cover a five-year-old's times tables.

The site is hand-built in core PHP rather than a CMS or framework, which for 19 near-identical-looking curriculum pages means the page structure itself is a shared, maintainable template rather than 19 independently editable WordPress pages that would drift out of consistency over time. Nineteen distinct service pages sit under one tutoring brand, which is a content-management problem as much as a design one, each page needs to read as genuinely specific rather than a template with the year level swapped in. The founders get their own page separate from the general About Us page, putting real people's qualifications behind a business whose entire pitch is trusting a stranger with a child's academic results.