A four-centre website for Lots of Hugs Childcare

Lots of Hugs runs four centres, Pitt Street and Ferguson Street in Palmerston North, Broadway Ave also in Palmerston North, and East Street in Feilding, a different town roughly 20 minutes away. A family in Feilding searching for childcare has no reason to read about a Palmerston North centre first, and a family-owned business competing against chain childcare providers needs each centre to feel like a specific place with specific people, not one brand replicated four times.

Each centre gets its own URL and its own "why us" page, so the pitch for Pitt Street can be different from the pitch for East Street, Feilding, rather than one shared paragraph copied across four location cards. The homepage's job is narrowed to routing, not persuading, a family decides on the centre first from the location list, then reads that centre's own case for itself.

The site runs on WordPress 6.4 with WooCommerce handling enrolment payments per centre, so a deposit paid at the Feilding centre is booked against Feilding, not the group as a whole. Slider Revolution drives the homepage hero. Photography is specific to each location's actual building and outdoor space rather than stock imagery, which matters more for a family-owned operator competing against corporate chains that can outspend them on generic marketing but cannot show a real photo of a specific Feilding classroom.