An age-stage website for Totally Kids Childcare
Early childhood education
A WordPress site for a single-centre childcare provider structured by what a child actually does at each stage, toddlers, transition to school, and exploring the community, rather than by generic "programmes".
The challenge
A single-centre childcare provider competing against multi-location chains cannot win on convenience or scale, its case has to be the specific, tangible experience of that one place. A generic "our programmes" page reads the same as every other centre's version of the same page, and does nothing to show what a parent's actual child would be doing there.
What we did
The site is organised around what happens at each stage rather than an administrative programme name: a Toddlers page, a Transition to School Programme page, and an Exploring Our Community page that documents the centre taking children out into the real world rather than staying purely indoors. Enrollment and Gallery sit as their own pages, so a parent who has already decided moves straight to enrolling, and a parent still deciding can see real photos before reading another paragraph of copy.
What we built
Built on WordPress with WooCommerce underneath it for enrolment payments and Slider Revolution for the homepage hero, using a real photograph, not stock imagery, as the first thing a visitor sees. For a single centre with no second location to fall back on, the site's whole job is making that one specific place feel real before a parent ever visits in person, which is why Gallery gets its own top-level page rather than a carousel buried on the About page.
This entry documents the live, published site at totallykids.co.nz as it stands today, including its stage-based page structure, checked directly. We have not added campaign results or before/after metrics here because we do not have the client's written figures to hand; ask us and we will request them, or tell us the numbers and we will publish them with attribution.
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