A five-brand product website for Claymark

Claymark sells five separate branded timber product lines, NZ Align, NZ Garrison, NZ Tru-Pine, NZ Profiles and Precision Pine NZ, each aimed at a slightly different building application. An architect specifying one product range does not want the other four competing for attention on the same page, and a manufacturer whose case rests on sustainability and process quality needs both to be checkable, not asserted.

Each product line gets its own dedicated page under Products rather than a shared catalogue page with five sections, and Sustainability and Processes sit as separate top-level pages instead of a paragraph inside About Us, so a specifier can link directly to the sustainability page in their own documentation. A Case Studies section carries real project references, and a Design Portal gives architects and specifiers a dedicated technical resource rather than mixing spec sheets into general marketing copy.

The site runs on WordPress with Slider Revolution for the homepage hero and embedded video on the About page. Five product pages, a Case Studies section and a Design Portal add up to a site built for two different reader types on the same domain, a specifier doing technical due diligence and a general buyer, without either one having to filter past content meant for the other.