A five-brand product website for Claymark
Manufacturing
A WordPress site for a New Zealand timber manufacturer selling five distinct branded product lines, structured so a builder specifying one product range never has to wade through the other four to find it.
The challenge
Claymark sells five separate branded timber product lines, NZ Align, NZ Garrison, NZ Tru-Pine, NZ Profiles and Precision Pine NZ, each aimed at a slightly different building application. An architect specifying one product range does not want the other four competing for attention on the same page, and a manufacturer whose case rests on sustainability and process quality needs both to be checkable, not asserted.
What we did
Each product line gets its own dedicated page under Products rather than a shared catalogue page with five sections, and Sustainability and Processes sit as separate top-level pages instead of a paragraph inside About Us, so a specifier can link directly to the sustainability page in their own documentation. A Case Studies section carries real project references, and a Design Portal gives architects and specifiers a dedicated technical resource rather than mixing spec sheets into general marketing copy.
What we built
The site runs on WordPress with Slider Revolution for the homepage hero and embedded video on the About page. Five product pages, a Case Studies section and a Design Portal add up to a site built for two different reader types on the same domain, a specifier doing technical due diligence and a general buyer, without either one having to filter past content meant for the other.
This entry documents the live, published site at claymark.co.nz as it stands today, including its five product-line pages, Case Studies and Design Portal sections, checked directly. We have not added campaign results or before/after metrics here because we do not have the client's written figures to hand; ask us and we will request them, or tell us the numbers and we will publish them with attribution.
Services on this project 1
Questions
Why does each product line get a fully separate page instead of one product catalogue?
A specifier researching NZ Garrison for a cladding job has no use for NZ Tru-Pine's spec sheet appearing on the same page. Separating them means each product page can be linked to directly in a specifier's own documentation, and each range can carry its own technical detail without competing for space.
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