A product-story website for NZ Pristine

A bottled-water brand competing on "100% New Zealand owned and operated" and a specific pH8 alkaline claim needs a buyer to believe the sourcing story, not just read it. Bottled water is a commodity to most shoppers; a wholesale or export buyer evaluating a new supplier wants to see the actual production facility and how the product moves before they will put it on a shelf, not take a marketing page's word for it.

The site is structured as a trail rather than a pitch: Product, About, then a Production Facility section that itself splits into an Alkaline Advantage page (what pH8 spring water actually is and why it is different from tap-filtered "alkaline" water) and a Logistics page (how it actually ships), before Contact Us. Provenance comes before packaging in the running order deliberately, a buyer reads where the water comes from before they read what the bottle looks like.

The homepage hero is a full-bleed photograph of the actual spring source, ferns and dark water, not a studio product shot, running through a Slider Revolution carousel so the same source imagery can rotate with production-facility photography without a second homepage section. The site runs on WordPress 6.0. Splitting Production Facility into two child pages, Alkaline Advantage and Logistics, rather than one long page, means each can be linked separately, the science claim to a retailer's technical buyer, the shipping page to their logistics team, without either audience scrolling past content meant for the other.