A product-story website for NZ Pristine
Beverage
A WordPress site for a New Zealand artesian alkaline water brand, structured so a buyer can trace the product from spring to production facility to logistics before ever reaching a contact form.
The challenge
A bottled-water brand competing on "100% New Zealand owned and operated" and a specific pH8 alkaline claim needs a buyer to believe the sourcing story, not just read it. Bottled water is a commodity to most shoppers; a wholesale or export buyer evaluating a new supplier wants to see the actual production facility and how the product moves before they will put it on a shelf, not take a marketing page's word for it.
What we did
The site is structured as a trail rather than a pitch: Product, About, then a Production Facility section that itself splits into an Alkaline Advantage page (what pH8 spring water actually is and why it is different from tap-filtered "alkaline" water) and a Logistics page (how it actually ships), before Contact Us. Provenance comes before packaging in the running order deliberately, a buyer reads where the water comes from before they read what the bottle looks like.
What we built
The homepage hero is a full-bleed photograph of the actual spring source, ferns and dark water, not a studio product shot, running through a Slider Revolution carousel so the same source imagery can rotate with production-facility photography without a second homepage section. The site runs on WordPress 6.0. Splitting Production Facility into two child pages, Alkaline Advantage and Logistics, rather than one long page, means each can be linked separately, the science claim to a retailer's technical buyer, the shipping page to their logistics team, without either audience scrolling past content meant for the other.
This entry documents the live, published site at nzpristine.co.nz as it stands today, including its Production Facility / Alkaline Advantage / Logistics structure, checked directly. We have not added campaign results or before/after metrics here because we do not have the client's written figures to hand; ask us and we will request them, or tell us the numbers and we will publish them with attribution.
Services on this project 1
Questions
Why is the homepage hero a photo of the spring, not the bottle?
Bottled water is a crowded shelf; every brand's bottle looks roughly like every other brand's bottle. "100% New Zealand owned and operated" and a real spring source are the two things a competitor with an imported product cannot claim, so those lead, and the packaging shot comes later in the page.
Why split Production Facility into two separate pages?
A retailer's technical buyer wants the alkalinity science; their logistics team wants shipping terms and lead times. Combining both into one page means whichever one a visitor did not come for pushes the one they did further down the scroll.
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