Digital marketing services for India businesses
Noida head office, on the ground in NCR
One team running search, paid media, content, email, WhatsApp and conversion work, from an office in Sector 62, Noida. Budgets are set in rupees, media is bought on your own accounts, and the monthly report is about enquiries and revenue rather than reach. We have been doing this for Indian businesses since 2013.
Marketing for the India market
Indian media is cheap by international standards and that is exactly what makes it easy to waste. Impressions cost very little, so a campaign can look enormous on a dashboard while producing a handful of usable enquiries. Every programme we run here starts by fixing the measurement, because without it the low CPMs will flatter you for months.
The mix is usually Google and Meta with WhatsApp doing the follow-up, since that is where an Indian buyer will actually reply to you. Creative is planned by language rather than being one English asset pushed everywhere, and the calendar bends around the festive season, when both costs and demand climb together.
Delivery, planning and the standing call all happen in IST, and everything is invoiced in rupees with GST.
How Indian campaigns differ in practice
WhatsApp is the follow-up channel. Email open rates here are what they are; a WhatsApp message gets read. We build lead flows that move to WhatsApp after the form, with the Business API and an agent where the volume justifies it.
Language decides creative, not just copy. Hindi, Hinglish and regional variants perform differently by state and often by category. We test them as separate creative rather than translating a single winner and hoping.
The festive peak. From Navratri through Diwali, costs rise and so does intent. Budgets are planned for that window months ahead, and the quiet weeks afterwards are used for the content and site work that has no deadline.
Call quality over form count. In many Indian categories the enquiry is a phone call, and a large share of those are unusable. Call tracking with recorded outcomes goes in early, so cost per lead means cost per real lead.
GST and spend. Management fees are invoiced in rupees with GST. Media is paid on your own card so the spend, and the input credit, stay with you. For organic on its own, see SEO services in India.
What we run for India clients
SEO
Technical work, content and links, aimed at the mobile-first results where most Indian search actually happens.
Explore →Paid search & social
Google and Meta budgeted in rupees on your own accounts, with creative tested per language rather than per format.
Explore →Content & email
A named editor, a monthly calendar, and sequences that move to WhatsApp when email stops being read.
Explore →Conversion optimisation
Testing on the traffic you already pay for, starting with forms and page speed on a mid-range phone.
Explore →Our India process
Baselineweeks 1–2
Analytics repaired, call tracking added, and each channel benchmarked before anybody argues about budget.
Planweek 2
A 90-day plan priced in rupees, with the channel split and the one number we are answerable for.
Executeongoing
Delivery from Noida, with a weekly call in your working day and media bought on your own accounts.
Reportmonthly
Monthly, in INR, on qualified enquiries and cost per lead, with the channels that underperformed named.
India, answered
Do you meet clients in person?
Yes, in Noida and across Delhi NCR, and usually for the kickoff. Elsewhere in India it is video, with a visit when the project is big enough to warrant the travel.
Do you invoice in INR with GST?
Yes. Management fees are invoiced in rupees with GST, monthly for retainers and by milestone for projects. Media spend is paid directly by you to Google and Meta, so the input credit stays on your books.
Can you run campaigns in Hindi and regional languages?
Yes, and we treat them as separate creative rather than translations, because a Hindi ad that performs in one state can fall flat in another. Regional-language work goes through reviewers who speak the language.
What is a realistic monthly budget in India?
Programmes start at the rupee equivalent of $1,500 a month plus media, and useful paid search learning usually needs media in the range of ₹75,000 to ₹1,00,000 a month in a competitive category. Local single-city campaigns can work on considerably less.
Do you use WhatsApp for marketing?
For follow-up and support, on the official Business API with proper opt-in. It is where Indian buyers actually reply. What we do not do is bulk messaging from personal numbers, which gets those numbers banned and irritates the customer.
Working in India? Let's talk.
Tell us what you spend now and what it brings in. You get an honest read the same working day, including the parts that are already fine.