Digital marketing articles
Paid search, email, content and social, written by the team that runs the accounts.
Email automation: raising ROI without annoying anyone
Four sequences cover most of the value in email automation for a small business. Everything past those is optimisation, and most of it is not worth the setup.
Email marketing best practices: 12 rules we apply to every send
This is the checklist taped to the wall. Twelve rules, each one added after we got something wrong in public.
Video marketing: what to make and how to measure it
Choose a useful video format, prepare the script and publish it where your customers need an explanation.
Content marketing in 2026: what changed when AI answers arrived
Plan content around customer decisions, approved evidence and page-level measurement, with clear limits on AI citation claims.
Five reasons a small business still needs its own website
We wrote this in 2020 when the question was whether Facebook was enough. Six years on the platforms have changed and the answer has not.
One email a month. What we shipped, what broke, what we learned.
No list-building tricks. Unsubscribe is one click and we do not ask why.
Reading is cheaper than rebuilding twice.
Send us the URL. We will tell you which of these articles applies to your site, which one you can ignore, and what we would fix first.