Digital marketing articles
Paid search, email, content and social, written by the team that runs the accounts.
Plan the offer, audience, channel and follow-up together. These guides cover paid search, email, content and social activity, with practical checks for the pages and measurement behind them.
Start with the available budget and capacity to respond to enquiries. Media spend, agency fees, recorded conversions and qualified outcomes are different parts of the report. A sample budget is an illustration and does not promise a particular number of customers.
If you run a services business and are deciding where next quarter's budget goes, start with the full-funnel piece: it explains the order the other articles assume. Then read the PPC guide if you are spending now, or the email piece if you are not.
Before commissioning work, identify who owns the website, who approves campaign claims and who checks the enquiries received. Those responsibilities affect what can be implemented and measured. A useful first brief includes the target service, market, current activity and the problem the team wants to solve.
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Digital marketing services
Agentic AI CRMs: what to automate before the next sales call
A sales agent can prepare the research, update the record and draft the follow-up. Start with a workflow your team can check before handing it the next customer conversation.
Sam KAI agents for small businesses: choose a bounded first workflow
Choose a recurring process, define permissions and review, and measure the result before expanding the automation.
A PPC guide for a small ad budget
A small paid-search budget needs a narrow brief, useful tracking and room to learn. Start by separating the money spent on ads from the cost of managing them.
Content strategy for a small business team
Build a content plan around your customers’ questions, your team’s capacity and the pages your business needs.
Full-funnel digital marketing: joining search, ads and email
Most small marketing budgets fail because three channels run as three unrelated projects. This is how we sequence them so each makes the next cheaper.
Social media for service businesses: what to post and measure
Keep your profiles useful to people considering your services. Start with a manageable routine, then decide what to expand from the work and enquiries it produces.
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Send us the URL. We will tell you which of these articles applies to your site, which one you can ignore, and what we would fix first.