Digital marketing articles
Paid search, email, content and social, written by the team that runs the accounts.
Most digital marketing advice online is written by people selling a course. These articles are written by the team that runs the accounts: Dheeraj on paid media and analytics, with the rest of us fixing whatever the campaign exposes on the website.
That changes what gets covered. There is a lot here about sequencing, which channel earns attention first when the budget is small, about measurement that survives a browser update, and about the unglamorous parts: naming conventions, exclusion lists, the unsubscribe rate nobody watches. There is very little about growth hacks, because we have not seen one work twice.
Our clients typically spend between a few hundred and a few thousand dollars a month across channels. At that level the decisive questions are not which bidding strategy to pick but whether the landing page is honest and whether anyone can tell what happened afterwards. Almost every article here answers one of those two.
If you run a services business and are deciding where next quarter's budget goes, start with the full-funnel piece: it explains the order the other articles assume. Then read the PPC guide if you are spending now, or the email piece if you are not.
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Need this done?
We run search, social and email programmes for service businesses in four countries: one team, one plan, and a monthly report you can read in five minutes.
Digital marketing servicesA PPC guide for small budgets: what to do with $800 a month
Advice written for six-figure accounts does not survive an $800 monthly budget. At this scale, structure and exclusions beat bidding strategy.
A content marketing strategy that survives past quarter one
Almost every content plan we inherit was written for a team that does not exist. This is how to size one to the people you actually have.
Full-funnel digital marketing: joining search, ads and email
Most small marketing budgets fail because three channels run as three unrelated projects. This is how we sequence them so each makes the next cheaper.
Social media for service businesses: the weekly hour that works
For most of our clients, social does one job: it reassures someone already considering you. Accept that and the workload drops to about an hour a week.
Email automation: raising ROI without annoying anyone
Four sequences cover most of the value in email automation for a small business. Everything past those is optimisation, and most of it is not worth the setup.
Email marketing best practices: 12 rules we apply to every send
This is the checklist taped to the wall. Twelve rules, each one added after we got something wrong in public.
One email a month. What we shipped, what broke, what we learned.
No list-building tricks. Unsubscribe is one click and we do not ask why.
Reading is cheaper than rebuilding twice.
Send us the URL. We will tell you which of these articles applies to your site, which one you can ignore, and what we would fix first.