News & guides
Guides that sit across web, app and marketing work: testing, launches and build decisions.
Guides that connect product, website and marketing decisions. A conversion review needs both a useful visitor path and reliable measurement. An app launch needs a working product as well as a clear store listing. These articles explain those dependencies before a team commits the budget.
The methods and sample calculations are guidance, with sources identified where used. A delivered-client outcome needs its own evidence and publication permission.
If you are new here, read the conversion piece first. It sets out the measurement discipline the rest of the site assumes, and its reconciliation step helps compare recorded form events with the enquiries the team actually received. Then take the app pieces in order if you are building one, the build decision before the launch sequence.
Choose the article that matches the decision in front of you: improve an existing enquiry path, compare app frameworks or prepare a release. Use the checklist to collect missing information before asking for an estimate. The implementation and the way you verify it should be discussed together.
Jev AI vs Claude vs ChatGPT (2026): When to Use Decision Models, LLMs and Agents
The useful question is no longer which model is smartest. It is which part of your system needs judgement, which part needs language, and which part should be ordinary code.
Sam KCross-platform apps in 2026: Flutter, React Native or native
Cross-platform is the right default for most business apps and the wrong choice for an identifiable minority. Five questions usually settle which you are.
Conversion rate optimisation for low-traffic websites
Check your tracking, find obstacles and choose a research method that fits the traffic your website actually receives.
Mobile app marketing: getting the first 1,000 real installs
The first thousand installs are a positioning problem more than a marketing one. Here is the order we work in, and the number we watch instead of installs.
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