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Web design

Web design articles

Design judged on what it costs to ship, to maintain and to load.

Design needs to work with real content, keyboard navigation, readable text and the devices customers use. These articles review visual choices alongside implementation, performance and maintenance.

Test the intended page with representative content and interactions. A style trend or an animation is useful when it helps the task, rather than because it appears in a reference screenshot.

This is the smallest section on the site, deliberately. We publish a design article when we have actually changed our practice, not on a schedule. Start with the trends piece, then read the performance article, because half of design review is a performance conversation.

Review a long service page, an article, a form and any product or booking path before approving the shared layout. Check narrow screens, zoom, focus visibility and error messages. Record what the user should understand or do at each step, then decide whether the visual treatment makes that easier. Content and interaction checks belong alongside the reference images.

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Redesigns planned around a content audit, retained URLs where appropriate, tested redirects and post-launch search monitoring.

Website redesign services
Web design4 min readUpdated Oct 2026

Web design trends worth keeping in 2026, and three to skip

We judge design trends by what they cost to build, maintain and load, not by how they photograph. Here is what survived that test this year.

Illustrated portrait of Santosh Kumar (Sam K)Sam K
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