Web design articles
Design judged on what it costs to ship, to maintain and to load.
We are a build studio that designs, not a design studio that outsources the build, and that shapes what we write here. Every trend gets judged on what it costs to ship, what it costs to maintain and what it does to the page, not on how it photographs.
That produces some unfashionable opinions. We like generous type and boring navigation. We are suspicious of scroll-triggered animation on marketing sites, because we keep measuring what it does to interaction latency on mid-range Android phones, which is what a large share of our clients' traffic actually uses. And we think most redesigns fail for content reasons rather than visual ones.
What we do care about: contrast that passes at 4.5:1 without argument, focus states you can see, layouts that survive the 200-word paragraph the client adds in month two, and decisions documented well enough that a developer six months later does not have to guess.
This is the smallest section on the site, deliberately. We publish a design article when we have actually changed our practice, not on a schedule. Start with the trends piece, then read the performance article, because half of design review is a performance conversation.
Need this done?
Redesigns that keep the rankings you already have: content audit first, then design, then a staged migration with redirects checked before launch.
Website redesign servicesWeb design trends worth keeping in 2026, and three to skip
We judge design trends by what they cost to build, maintain and load, not by how they photograph. Here is what survived that test this year.
One email a month. What we shipped, what broke, what we learned.
No list-building tricks. Unsubscribe is one click and we do not ask why.
Reading is cheaper than rebuilding twice.
Send us the URL. We will tell you which of these articles applies to your site, which one you can ignore, and what we would fix first.