Example: an SEO workstream for a SaaS website

Consider a software business with feature pages, documentation and a growing article archive. Several pages address similar questions, while an important use case has no useful landing page. The review needs to establish which pages are discovered, crawled, indexed and receiving relevant demand.

This is a planning scenario. It is not an anonymised client campaign.

Inventory the public URLs and combine Search Console evidence with the product team’s account of who buys the software. Distinguish product comparisons, implementation questions and support documentation. Review overlapping pages before proposing any consolidation; a low click count alone does not justify deletion.

For each priority page, agree the intended buyer question, accurate product facts, supporting screenshots and the next action. Assign technical fixes and content work to named owners, then record the deployment and the next Google crawl.

Reporting would separate completed changes, index coverage, relevant search visits and enquiries accepted by sales. These are measures to collect for a real engagement, not results achieved in this example.