Shopify
We build on Shopify, WooCommerce and custom stacks, so these articles are not a pitch for any of them. They cover the questions that actually decide the platform: catalogue shape, promotional logic, who edits the store, and what the app layer does to page speed once six of them are installed.
App accumulation is the most common cause of a slow Shopify store we are called in to fix, and the audit is usually a morning's work.
The ecommerce architecture piece is the one to read before you sign anything.
If you are weighing Shopify against WooCommerce or a custom build, write your promotional rules down first. The platform question usually answers itself once they are on paper.
What actually moves Core Web Vitals: twelve rebuilds measured
Twelve client rebuilds, measured over eighteen months. Four changes account for most of the improvement, and the rest was noise. Here are the numbers.
Building an ecommerce site that scales past the first big month
Every store we have rebuilt failed for the same three reasons, none of them the platform. Here are the decisions to make before the platform question.
Web design trends worth keeping in 2026, and three to skip
We judge design trends by what they cost to build, maintain and load, not by how they photograph. Here is what survived that test this year.
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