Shopify
Choose a store platform from the catalogue, buying rules, publishing needs and operational integrations. These articles compare the decisions behind a Shopify, WooCommerce or custom storefront build.
List promotions, payments, shipping and inventory connections before estimating the work. Review installed apps against their actual purpose, ongoing cost and measured effect on the page. An app count alone does not diagnose a performance problem.
The ecommerce architecture piece is the one to read before you sign anything.
How to investigate and improve Core Web Vitals
A practical workflow for measuring real-user performance, finding the bottleneck and checking changes without inventing a client benchmark.
Sam KPlanning an ecommerce website that can grow
Plan your catalogue, pricing rules, integrations and search before choosing how to build or rebuild an online store.
Web design trends worth keeping in 2026, and three to skip
We judge design trends by what they cost to build, maintain and load, not by how they photograph. Here is what survived that test this year.
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Reading is cheaper than rebuilding twice.
Send us the URL. We will tell you which of these articles applies to your site, which one you can ignore, and what we would fix first.