Social media marketing
Social media rarely closes a sale for the kind of businesses we work with, but it decides whether a stranger takes the next step. These articles are about that job specifically, proof, recency and reachability, rather than follower counts.
The routine we hand to clients is an hour a week, split across three days, and the clients who keep it going are the ones who made the photographs somebody's job.
The video piece is the most practical; the social article covers the weekly cadence a two-person team can hold.
The three numbers we report are profile visits, clicks to the site, and enquiries where the person mentions having seen something. Followers is not one of them.
Full-funnel digital marketing: joining search, ads and email
Most small marketing budgets fail because three channels run as three unrelated projects. This is how we sequence them so each makes the next cheaper.
Social media for service businesses: the weekly hour that works
For most of our clients, social does one job: it reassures someone already considering you. Accept that and the workload drops to about an hour a week.
Video marketing that earns sales, not just views
Four kinds of video earn their keep for a service or product business. None need a crew, and the most valuable one lives on a landing page.
Mobile app marketing: getting the first 1,000 real installs
The first thousand installs are a positioning problem more than a marketing one. Here is the order we work in, and the number we watch instead of installs.
Five reasons a small business still needs its own website
We wrote this in 2020 when the question was whether Facebook was enough. Six years on the platforms have changed and the answer has not.
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Send us the URL. We will tell you which of these articles applies to your site, which one you can ignore, and what we would fix first.