Notes from the build.
What we learn shipping websites, search programmes and paid campaigns for clients in India, the United States and New Zealand. Written by the people doing the work, dated, and updated when the advice changes rather than when the calendar says so.
Cross-platform apps in 2026: Flutter, React Native or native
Cross-platform is the right default for most business apps and the wrong choice for an identifiable minority. Five questions usually settle which you are.
Full-funnel digital marketing: joining search, ads and email
Most small marketing budgets fail because three channels run as three unrelated projects. This is how we sequence them so each makes the next cheaper.
Social media for service businesses: what to post and measure
Keep your profiles useful to people considering your services. Start with a manageable routine, then decide what to expand from the work and enquiries it produces.
Email automation: raising ROI without annoying anyone
Four sequences cover most of the value in email automation for a small business. Everything past those is optimisation, and most of it is not worth the setup.
Email marketing best practices: 12 rules we apply to every send
This is the checklist taped to the wall. Twelve rules, each one added after we got something wrong in public.
Video marketing: what to make and how to measure it
Choose a useful video format, prepare the script and publish it where your customers need an explanation.
Local SEO in 2026: the map pack checklist for one location
A single-location business can do most of its local SEO in about six hours of setup and twenty minutes a week. Here is what those hours go on.
Conversion rate optimisation for low-traffic websites
Check your tracking, find obstacles and choose a research method that fits the traffic your website actually receives.
Mobile app marketing: getting the first 1,000 real installs
The first thousand installs are a positioning problem more than a marketing one. Here is the order we work in, and the number we watch instead of installs.
Content marketing in 2026: what changed when AI answers arrived
Plan content around customer decisions, approved evidence and page-level measurement, with clear limits on AI citation claims.
Web design trends worth keeping in 2026, and three to skip
We judge design trends by what they cost to build, maintain and load, not by how they photograph. Here is what survived that test this year.
Five reasons a small business still needs its own website
We wrote this in 2020 when the question was whether Facebook was enough. Six years on the platforms have changed and the answer has not.
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Reading is cheaper than rebuilding twice.
Send us the URL. We will tell you which of these articles applies to your site, which one you can ignore, and what we would fix first.