Notes from the build. - Page 2
What we learn shipping websites, search programmes and paid campaigns for clients in India, the United States and New Zealand. Written by the people doing the work, dated, and updated when the advice changes rather than when the calendar says so.
Video marketing that earns sales, not just views
Four kinds of video earn their keep for a service or product business. None need a crew, and the most valuable one lives on a landing page.
Local SEO in 2026: the map pack checklist for one location
A single-location business can do most of its local SEO in about six hours of setup and twenty minutes a week. Here is what those hours go on.
Data-driven CRO when you only get 400 sessions a week
Split testing needs traffic most of our clients do not have. This is the conversion work that still holds up when significance is a year away.
Mobile app marketing: getting the first 1,000 real installs
The first thousand installs are a positioning problem more than a marketing one. Here is the order we work in, and the number we watch instead of installs.
Content marketing in 2026: what changed when AI answers arrived
The honest position after two years of AI answers: informational traffic fell, decision content held, and publishing more was the wrong response to both.
Web design trends worth keeping in 2026, and three to skip
We judge design trends by what they cost to build, maintain and load, not by how they photograph. Here is what survived that test this year.
Five reasons a small business still needs its own website
We wrote this in 2020 when the question was whether Facebook was enough. Six years on the platforms have changed and the answer has not.
The 2020 SEO tricks that still work, and the ones that stopped
We wrote this in 2020 and it ranked for years. Rather than change the date, we went through the original advice item by item and marked what survived.
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Reading is cheaper than rebuilding twice.
Send us the URL. We will tell you which of these articles applies to your site, which one you can ignore, and what we would fix first.