Notes from the build.
What we learn shipping websites, search programmes and paid campaigns for clients in India, the United States and New Zealand. Written by the people doing the work, dated, and updated when the advice changes rather than when the calendar says so.
Cross-platform apps in 2026: Flutter, React Native or native
Cross-platform is the right default for most business apps and the wrong choice for an identifiable minority. Five questions usually settle which you are.
Full-funnel digital marketing: joining search, ads and email
Most small marketing budgets fail because three channels run as three unrelated projects. This is how we sequence them so each makes the next cheaper.
Social media for service businesses: the weekly hour that works
For most of our clients, social does one job: it reassures someone already considering you. Accept that and the workload drops to about an hour a week.
Email automation: raising ROI without annoying anyone
Four sequences cover most of the value in email automation for a small business. Everything past those is optimisation, and most of it is not worth the setup.
Email marketing best practices: 12 rules we apply to every send
This is the checklist taped to the wall. Twelve rules, each one added after we got something wrong in public.
Video marketing that earns sales, not just views
Four kinds of video earn their keep for a service or product business. None need a crew, and the most valuable one lives on a landing page.
Local SEO in 2026: the map pack checklist for one location
A single-location business can do most of its local SEO in about six hours of setup and twenty minutes a week. Here is what those hours go on.
Data-driven CRO when you only get 400 sessions a week
Split testing needs traffic most of our clients do not have. This is the conversion work that still holds up when significance is a year away.
Mobile app marketing: getting the first 1,000 real installs
The first thousand installs are a positioning problem more than a marketing one. Here is the order we work in, and the number we watch instead of installs.
Content marketing in 2026: what changed when AI answers arrived
The honest position after two years of AI answers: informational traffic fell, decision content held, and publishing more was the wrong response to both.
Web design trends worth keeping in 2026, and three to skip
We judge design trends by what they cost to build, maintain and load, not by how they photograph. Here is what survived that test this year.
Five reasons a small business still needs its own website
We wrote this in 2020 when the question was whether Facebook was enough. Six years on the platforms have changed and the answer has not.
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Reading is cheaper than rebuilding twice.
Send us the URL. We will tell you which of these articles applies to your site, which one you can ignore, and what we would fix first.