Notes from the build.
What we learn shipping websites, search programmes and paid campaigns for clients in India, the United States and New Zealand. Written by the people doing the work, dated, and updated when the advice changes rather than when the calendar says so.
Content marketing in 2026: what changed when AI answers arrived
Plan content around customer decisions, approved evidence and page-level measurement, with clear limits on AI citation claims.
Web design trends worth keeping in 2026, and three to skip
We judge design trends by what they cost to build, maintain and load, not by how they photograph. Here is what survived that test this year.
Five reasons a small business still needs its own website
We wrote this in 2020 when the question was whether Facebook was enough. Six years on the platforms have changed and the answer has not.
SEO advice from 2020: what to review today
Review older SEO advice against current guidance, improve useful pages and preserve URLs that still serve readers.
Nothing matches that. Try a shorter word, or pick a category above.
One email a month. What we shipped, what broke, what we learned.
No list-building tricks. Unsubscribe is one click and we do not ask why.
Reading is cheaper than rebuilding twice.
Send us the URL. We will tell you which of these articles applies to your site, which one you can ignore, and what we would fix first.