Content marketing
Content marketing is the slowest channel we sell and the one clients abandon most often, usually in month four. These articles are about making it survivable: a plan sized to the team you actually have, formats that earn links rather than impressions, and a measurement window long enough to tell you anything.
The recurring theme is that hours decide cadence. Almost every failed content programme we have inherited was a good plan written for a team twice the size of the real one.
Read the strategy piece first. It explains why the trends article recommends publishing less rather than more.
Generative Engine Optimization: a practical guide for service businesses
A useful answer starts with a page worth visiting. Keep the SEO foundations, make your service information specific and measure what happens after someone finds you.
Sam KA content marketing strategy that survives past quarter one
Almost every content plan we inherit was written for a team that does not exist. This is how to size one to the people you actually have.
Full-funnel digital marketing: joining search, ads and email
Most small marketing budgets fail because three channels run as three unrelated projects. This is how we sequence them so each makes the next cheaper.
Video marketing that earns sales, not just views
Four kinds of video earn their keep for a service or product business. None need a crew, and the most valuable one lives on a landing page.
Content marketing in 2026: what changed when AI answers arrived
The honest position after two years of AI answers: informational traffic fell, decision content held, and publishing more was the wrong response to both.
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