Domain authority and links
Third-party authority scores can help compare a set of link prospects, but they do not reveal a search engine’s private evaluation. These articles explain why a score should not become the target for a link-building programme.
Review the source, audience, relevance and editorial reason for a link. A high score does not make an unrelated placement useful, and a paid link package does not become sound SEO because a report assigns it a number.
If you have been sold a link package priced by DA, read the 2020 tricks article first, then advanced SEO for what we do instead.
Advanced SEO for 2026: entities, internal links and AI citations
A page-level method for diagnosing indexing, reviewing consolidation and measuring a meaningful SEO release.
Sam KSEO best practices for 2026: the checklist we run first
Check indexing evidence, service information, internal links and enquiries before choosing the next SEO change.
SEO advice from 2020: what to review today
Review older SEO advice against current guidance, improve useful pages and preserve URLs that still serve readers.
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