Domain authority and links
Domain authority is a third-party score, not a Google ranking factor, and treating it as a target has cost more clients money than almost any other SEO habit we see. These articles cover what it is useful for, comparing two link prospects, spotting a collapsing profile, and what it cannot tell you.
We removed authority scores from client reporting in 2019. Nobody has asked for them back, which is its own kind of evidence.
If you have been sold a link package priced by DA, read the 2020 tricks article first, then advanced SEO for what we do instead.
The useful question is never what the score is. It is whether a link would send you a customer if search engines did not exist.
Advanced SEO for 2026: entities, internal links and AI citations
Once the technical basics are in place the work stops being a checklist. This is what we do next on accounts where the obvious fixes are already made.
SEO best practices for 2026: the checklist we run first
Every audit we start opens with the same eight checks, in the same order. They take a day, cost only attention, and find more revenue than a content plan.
The 2020 SEO tricks that still work, and the ones that stopped
We wrote this in 2020 and it ranked for years. Rather than change the date, we went through the original advice item by item and marked what survived.
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