Website speed and Core Web Vitals
These articles explain how to measure LCP, INP and CLS, investigate a bottleneck and check a change. They are practical guidance rather than a measured client-cohort report.
Check when the main image becomes discoverable, what delays interaction, and what causes layout shifts. Use the actual page diagnostics to choose the next step.
The Core Web Vitals guide is the core of it. The design and ecommerce pieces cover the decisions that create speed problems in the first place.
Compare field data over a recorded period and segment by device where data is available. Lab diagnostics help explain a problem and are reported separately.
SEO best practices for 2026: the checklist we run first
Every audit we start opens with the same eight checks, in the same order. They take a day, cost only attention, and find more revenue than a content plan.
How to investigate and improve Core Web Vitals
A practical workflow for measuring real-user performance, finding the bottleneck and checking changes without inventing a client benchmark.
Building an ecommerce site that scales past the first big month
Every store we have rebuilt failed for the same three reasons, none of them the platform. Here are the decisions to make before the platform question.
Web design trends worth keeping in 2026, and three to skip
We judge design trends by what they cost to build, maintain and load, not by how they photograph. Here is what survived that test this year.
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Send us the URL. We will tell you which of these articles applies to your site, which one you can ignore, and what we would fix first.