Website speed and Core Web Vitals
Use page diagnostics to investigate loading, interaction and layout movement. These guides explain Core Web Vitals and the implementation choices that can make images, fonts, scripts and third-party tools harder to manage.
Record the page, device, test conditions and date. Lab tests help diagnose a change; available field data describes real use over its reporting window. Keep the two separate and avoid presenting a single fast test as a universal performance result.
The Core Web Vitals guide is the core of it. The design and ecommerce pieces cover the decisions that create speed problems in the first place.
SEO best practices for 2026: the checklist we run first
Check indexing evidence, service information, internal links and enquiries before choosing the next SEO change.
How to investigate and improve Core Web Vitals
A practical workflow for measuring real-user performance, finding the bottleneck and checking changes without inventing a client benchmark.
Planning an ecommerce website that can grow
Plan your catalogue, pricing rules, integrations and search before choosing how to build or rebuild an online store.
Web design trends worth keeping in 2026, and three to skip
We judge design trends by what they cost to build, maintain and load, not by how they photograph. Here is what survived that test this year.
One email a month. What we shipped, what broke, what we learned.
No list-building tricks. Unsubscribe is one click and we do not ask why.
Reading is cheaper than rebuilding twice.
Send us the URL. We will tell you which of these articles applies to your site, which one you can ignore, and what we would fix first.


Sam K